{"id":120701,"date":"2024-11-13T13:18:15","date_gmt":"2024-11-13T13:18:15","guid":{"rendered":"https:\/\/unitalk.cloud\/?p=120701"},"modified":"2024-11-13T13:19:39","modified_gmt":"2024-11-13T13:19:39","slug":"vidstezhennya-metryk-u-crm-yak-vymiryaty-ta-prymnozhyty-uspih","status":"publish","type":"post","link":"https:\/\/unitalk.cloud\/uk\/insajty-dlya-biznesu\/vidstezhennya-metryk-u-crm-yak-vymiryaty-ta-prymnozhyty-uspih\/","title":{"rendered":"\u0412\u0456\u0434\u0441\u0442\u0435\u0436\u0435\u043d\u043d\u044f \u043c\u0435\u0442\u0440\u0438\u043a \u0443 CRM: \u044f\u043a \u0432\u0438\u043c\u0456\u0440\u044f\u0442\u0438 \u0442\u0430 \u043f\u0440\u0438\u043c\u043d\u043e\u0436\u0438\u0442\u0438 \u0443\u0441\u043f\u0456\u0445?"},"content":{"rendered":"\n<p>\u0412\u043f\u0440\u043e\u0432\u0430\u0434\u0436\u0435\u043d\u043d\u044f CRM-\u0441\u0438\u0441\u0442\u0435\u043c\u0438 \u0443 \u0431\u0456\u0437\u043d\u0435\u0441 \u0454 \u043a\u043b\u044e\u0447\u043e\u0432\u043e\u044e \u0439 \u043e\u0431\u043e\u0432\u2019\u044f\u0437\u043a\u043e\u0432\u043e\u044e \u043e\u043f\u0446\u0456\u0454\u044e, \u043a\u043e\u043b\u0438 \u0439\u0434\u0435\u0442\u044c\u0441\u044f \u043f\u0440\u043e \u0434\u043e\u0441\u044f\u0433\u043d\u0435\u043d\u043d\u044f \u0443\u0441\u043f\u0456\u0445\u0443. \u0412\u0442\u0456\u043c, \u043b\u0438\u0448\u0435 \u0456\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0456\u0457 \u043d\u0435\u0434\u043e\u0441\u0442\u0430\u0442\u043d\u044c\u043e, \u0430\u0434\u0436\u0435 \u0430\u0431\u0438 \u043f\u0440\u0430\u0446\u044e\u0432\u0430\u0442\u0438 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e, \u0441\u0438\u0441\u0442\u0435\u043c\u0430 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0456\u0457 \u043f\u043e\u0442\u0440\u0435\u0431\u0443\u0454 \u043f\u043e\u0441\u0442\u0456\u0439\u043d\u043e\u0433\u043e \u0430\u043d\u0430\u043b\u0456\u0437\u0443 \u0439 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u043d\u043e\u0457 \u043a\u043e\u0440\u0435\u043a\u0446\u0456\u0457.&nbsp;<\/p>\n\n\n\n<p>\u201c\u0412\u0438\u043c\u0456\u0440\u044e\u0432\u0430\u0442\u0438\u201d \u0439 \u043e\u0446\u0456\u043d\u044e\u0432\u0430\u0442\u0438 \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u0456\u0441\u0442\u044c CRM-\u0441\u0438\u0441\u0442\u0435\u043c\u0438 \u0432\u0430\u0440\u0442\u043e \u0437\u0430 \u0434\u043e\u043f\u043e\u043c\u043e\u0433\u043e\u044e \u043c\u0435\u0442\u0440\u0438\u043a \u2013 \u0441\u043f\u0435\u0446\u0456\u0430\u043b\u044c\u043d\u0438\u0445 \u043a\u0456\u043b\u044c\u043a\u0456\u0441\u043d\u0438\u0445 \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a\u0456\u0432, \u0444\u0443\u043d\u043a\u0446\u0456\u044f \u044f\u043a\u0438\u0445 \u2013 \u0432\u0456\u0434\u0441\u0442\u0435\u0436\u0443\u0432\u0430\u0442\u0438, \u0430\u043d\u0430\u043b\u0456\u0437\u0443\u0432\u0430\u0442\u0438 \u0442\u0430 \u043f\u043e\u043a\u0440\u0430\u0449\u0443\u0432\u0430\u0442\u0438 \u0432\u0437\u0430\u0454\u043c\u043e\u0434\u0456\u044e \u0437 \u043a\u043b\u0456\u0454\u043d\u0442\u0430\u043c\u0438, \u0430 \u0442\u0430\u043a\u043e\u0436 \u043e\u043f\u0442\u0438\u043c\u0456\u0437\u0443\u0432\u0430\u0442\u0438 \u043f\u0440\u043e\u0446\u0435\u0441\u0438 \u043f\u0440\u043e\u0434\u0430\u0436\u0443. \u0415\u043a\u0441\u043f\u0435\u0440\u0442\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 <a href=\"https:\/\/crmium.com\/uk\/?utm_source=website&amp;utm_medium=social&amp;utm_campaign=crm_metrics&amp;utm_id=blogpost&amp;utm_content=crm%20metrics%20analytics\">CRMiUM<\/a> \u0432\u0438\u0434\u0456\u043b\u044f\u044e\u0442\u044c \u0442\u0430\u043a\u0456 \u043c\u0435\u0442\u0440\u0438\u043a\u0438:&nbsp;<\/p>\n\n\n\n<ul>\n<li><strong>\u041a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u044f \u043b\u0456\u0434\u0456\u0432<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\u041c\u0435\u0442\u0440\u0438\u043a\u0430, \u044f\u043a\u0430 \u043f\u043e\u043a\u0430\u0437\u0443\u0454 \u0432\u0456\u0434\u0441\u043e\u0442\u043e\u043a <a href=\"https:\/\/crmium.com\/uk\/yak-otrymuvaty-lidy-ta-praczyuvaty-z-nymy-za-dopomogoyu-crm-systemy\/?utm_source=website&amp;utm_medium=social&amp;utm_campaign=crm_metrics&amp;utm_id=blogpost&amp;utm_content=crm+metrics+analytics\">\u043f\u043e\u0442\u0435\u043d\u0446\u0456\u0439\u043d\u0438\u0445 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432 (\u043b\u0456\u0434\u0456\u0432)<\/a>, \u0449\u043e \u0441\u0442\u0430\u044e\u0442\u044c \u0440\u0435\u0430\u043b\u044c\u043d\u0438\u043c\u0438 \u043f\u043e\u043a\u0443\u043f\u0446\u044f\u043c\u0438, \u0443 \u0441\u043f\u0456\u0432\u0432\u0456\u0434\u043d\u043e\u0448\u0435\u043d\u043d\u0456 \u0434\u043e \u0437\u0430\u0433\u0430\u043b\u044c\u043d\u043e\u0457 \u043a\u0456\u043b\u044c\u043a\u043e\u0441\u0442\u0456 \u043b\u0456\u0434\u0456\u0432. \u041f\u0440\u043e\u0430\u043d\u0430\u043b\u0456\u0437\u0443\u0432\u0430\u0432\u0448\u0438 \u0446\u0435\u0439 \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a, \u0432\u0434\u0430\u0441\u0442\u044c\u0441\u044f \u0432\u0438\u044f\u0432\u0438\u0442\u0438 \u043f\u0440\u043e\u0433\u0440\u0435\u0441\u0438\u0432\u043d\u0443 \u0430\u0431\u043e \u0440\u0435\u0433\u0440\u0435\u0441\u0438\u0432\u043d\u0443 \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0443 \u0456 <a href=\"https:\/\/crmium.com\/uk\/yak-pidvyshhyty-konversijnist-internet-magazynu\/?utm_source=website&amp;utm_medium=social&amp;utm_campaign=crm_metrics&amp;utm_id=blogpost&amp;utm_content=crm+metrics+analytics\">\u0441\u043a\u043e\u0440\u0438\u0433\u0443\u0432\u0430\u0442\u0438 \u0442\u0430\u043a\u0442\u0438\u043a\u0443 \u043f\u0440\u043e\u0446\u0435\u0441\u0443 \u043f\u0440\u043e\u0434\u0430\u0436\u0443.<\/a><\/p>\n\n\n\n<ul>\n<li><strong>\u041f\u043e\u0436\u0438\u0442\u0442\u0454\u0432\u0430 \u0446\u0456\u043d\u043d\u0456\u0441\u0442\u044c \u043a\u043b\u0456\u0454\u043d\u0442\u0430 (Customer Lifetime Value, <\/strong><strong>CLTV, CLV<\/strong><strong>)<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\u0414\u0430\u043d\u0438\u0439 \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a \u0432\u0438\u043c\u0456\u0440\u044e\u0454 \u0437\u0430\u0433\u0430\u043b\u044c\u043d\u0443 \u0432\u0430\u0440\u0442\u0456\u0441\u0442\u044c \u043a\u043b\u0456\u0454\u043d\u0442\u0430 \u0434\u043b\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 \u043f\u0440\u043e\u0442\u044f\u0433\u043e\u043c \u0447\u0430\u0441\u0443 \u0441\u043f\u0456\u0432\u043f\u0440\u0430\u0446\u0456. \u0429\u043e \u0432\u0438\u0449\u0456 \u0437\u043d\u0430\u0447\u0435\u043d\u043d\u044f \u0446\u0456\u0454\u0457 \u043c\u0435\u0442\u0440\u0438\u043a\u0438, \u0442\u043e \u043a\u043e\u043c\u0435\u0440\u0446\u0456\u0439\u043d\u043e \u0443\u0441\u043f\u0456\u0448\u043d\u0456\u0448\u043e\u044e \u0434\u043b\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 \u0454 \u0456\u043d\u0442\u0435\u0440\u0430\u043a\u0446\u0456\u044f \u0437 \u043f\u0435\u0432\u043d\u0438\u043c \u043f\u043e\u043a\u0443\u043f\u0446\u0435\u043c. \u041f\u0440\u043e\u0433\u0440\u0435\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u0446\u044c\u043e\u0433\u043e \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a\u0430 \u0441\u043f\u0440\u0438\u044f\u0454 \u0437\u0440\u043e\u0441\u0442\u0430\u043d\u043d\u044e \u0434\u043e\u0432\u0456\u0440\u0438 \u043a\u043b\u0456\u0454\u043d\u0442\u0430 \u0434\u043e \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457.<\/p>\n\n\n\n<ul>\n<li><strong>\u0428\u0432\u0438\u0434\u043a\u0456\u0441\u0442\u044c \u0440\u0435\u0430\u0433\u0443\u0432\u0430\u043d\u043d\u044f \u043d\u0430 \u0437\u0430\u043f\u0438\u0442<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\u0428\u0432\u0438\u0434\u043a\u0456\u0441\u0442\u044c \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u0456 \u0432\u043f\u043b\u0438\u0432\u0430\u0454 \u043d\u0430 \u0456\u043c\u043f\u0443\u043b\u044c\u0441 \u043f\u043e\u043a\u0443\u043f\u043a\u0438. \u0417\u0430 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\u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u0435\u0439.<\/p>\n\n\n\n<ul>\n<li><strong>\u0415\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456\u0441\u0442\u044c \u0432\u0437\u0430\u0454\u043c\u043e\u0434\u0456\u0457\u00a0<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\u0426\u044f \u043c\u0435\u0442\u0440\u0438\u043a\u0430 \u043e\u0446\u0456\u043d\u044e\u0454 \u044f\u043a\u0456\u0441\u0442\u044c \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0457 \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0430 \u0437 \u043a\u043b\u0456\u0454\u043d\u0442\u043e\u043c. \u0426\u0435 \u043c\u043e\u0436\u0435 \u0437\u0434\u0456\u0439\u0441\u043d\u044e\u0432\u0430\u0442\u0438\u0441\u044f \u0447\u0435\u0440\u0435\u0437 \u043a\u043b\u0456\u0454\u043d\u0442\u0441\u044c\u043a\u0456 \u0432\u0456\u0434\u0433\u0443\u043a\u0438 \u0442\u0430 \u043e\u0446\u0456\u043d\u043a\u0438 \u043f\u0456\u0441\u043b\u044f \u0437\u0430\u0432\u0435\u0440\u0448\u0435\u043d\u043d\u044f \u0432\u0437\u0430\u0454\u043c\u043e\u0434\u0456\u0457, \u0440\u0456\u0432\u0435\u043d\u044c \u0437\u0430\u043b\u0443\u0447\u0435\u043d\u043e\u0441\u0442\u0456 \u043a\u043b\u0456\u0454\u043d\u0442\u0430, \u0448\u0432\u0438\u0434\u043a\u0456\u0441\u0442\u044c \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u0456 \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0430, \u0430 \u0442\u0430\u043a\u043e\u0436 \u044f\u043a\u0456\u0441\u0442\u044c \u0440\u043e\u0437\u0432&#8217;\u044f\u0437\u0430\u043d\u043d\u044f \u043f\u0440\u043e\u0431\u043b\u0435\u043c \u0437 \u043f\u0435\u0440\u0448\u043e\u0433\u043e \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u0443.<\/p>\n\n\n\n<ul>\n<li><strong>\u041a\u043e\u0435\u0444\u0456\u0446\u0456\u0454\u043d\u0442 \u0437\u0430\u043a\u0440\u0438\u0442\u0442\u044f<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\u041f\u043e\u0434\u0456\u0431\u043d\u043e \u0434\u043e \u043c\u0435\u0442\u0440\u0438\u043a\u0438 \u201c\u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u044f \u043b\u0456\u0434\u0456\u0432\u201d, \u0446\u0435\u0439 \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a \u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0443\u0454 \u0432\u0456\u0434\u0441\u043e\u0442\u043e\u043a \u0443\u0441\u043f\u0456\u0448\u043d\u0438\u0445 \u0443\u0433\u043e\u0434. \u041a\u043e\u0435\u0444\u0456\u0446\u0456\u0454\u043d\u0442 \u0437\u0430\u043a\u0440\u0438\u0442\u0442\u044f \u0443\u0433\u043e\u0434\u0438 \u0434\u043e\u0437\u0432\u043e\u043b\u044f\u0454 \u043f\u0440\u043e\u0430\u043d\u0430\u043b\u0456\u0437\u0443\u0432\u0430\u0442\u0438 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456\u0441\u0442\u044c \u0442\u0430 \u043d\u0430\u043b\u0430\u0433\u043e\u0434\u0436\u0435\u043d\u0456\u0441\u0442\u044c \u043f\u0440\u043e\u0446\u0435\u0441\u0443 \u043f\u0440\u043e\u0434\u0430\u0436\u0443 \u0456 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0457 \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u043d\u043d\u044f CRM-\u0441\u0438\u0441\u0442\u0435\u043c\u0438 \u0437\u0430\u0433\u0430\u043b\u043e\u043c.<\/p>\n\n\n\n<ul>\n<li><strong>\u0422\u0440\u0438\u0432\u0430\u043b\u0456\u0441\u0442\u044c \u0446\u0438\u043a\u043b\u0443 \u043f\u0440\u043e\u0434\u0430\u0436\u0443<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\u0426\u044f \u043c\u0435\u0442\u0440\u0438\u043a\u0430 \u043e\u0446\u0456\u043d\u044e\u0454 \u0437\u0430\u0433\u0430\u043b\u044c\u043d\u0443 \u0442\u0440\u0438\u0432\u0430\u043b\u0456\u0441\u0442\u044c \u0446\u0438\u043a\u043b\u0443 \u043f\u0440\u043e\u0434\u0430\u0436\u0443. \u0410\u043d\u0430\u043b\u0456\u0437\u0443\u044e\u0447\u0438 \u0447\u0430\u0441 \u0432\u0456\u0434 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457 \u043b\u0456\u0434\u0430 \u0434\u043e \u0437\u0430\u043a\u0440\u0438\u0442\u0442\u044f \u0443\u0433\u043e\u0434\u0438, \u043c\u043e\u0436\u043d\u0430 \u0432\u0438\u0437\u043d\u0430\u0447\u0438\u0442\u0438, \u0447\u0438 \u043f\u043e\u0442\u0440\u0456\u0431\u043d\u0456 \u0432\u0442\u0440\u0443\u0447\u0430\u043d\u043d\u044f \u0434\u043b\u044f \u0441\u043a\u043e\u0440\u043e\u0447\u0435\u043d\u043d\u044f \u0446\u044c\u043e\u0433\u043e \u0447\u0430\u0441\u0443. \u0425\u043e\u0447\u0430 \u0442\u0440\u0438\u0432\u0430\u043b\u0456\u0441\u0442\u044c \u0446\u0438\u043a\u043b\u0443 \u043c\u043e\u0436\u0435 \u0432\u0456\u0434\u0440\u0456\u0437\u043d\u044f\u0442\u0438\u0441\u044f \u0437\u0430\u043b\u0435\u0436\u043d\u043e \u0432\u0456\u0434 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0443 \u0447\u0438 \u043f\u043e\u0441\u043b\u0443\u0433\u0438, \u043c\u0435\u0442\u0430 \u0437\u0430\u0432\u0436\u0434\u0438 \u043e\u0434\u043d\u0430 \u2013 \u043c\u0456\u043d\u0456\u043c\u0456\u0437\u0443\u0432\u0430\u0442\u0438 \u0446\u0435\u0439 \u0447\u0430\u0441 \u0434\u043b\u044f \u043f\u0456\u0434\u0432\u0438\u0449\u0435\u043d\u043d\u044f \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0456 \u043f\u0440\u043e\u0434\u0430\u0436\u0456\u0432.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong><em>\u0414\u043b\u044f \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0456\u0457 \u201c\u0432\u0438\u043c\u0456\u0440\u044e\u0432\u0430\u043d\u043d\u044f\u201d \u0443\u0441\u0456\u0445 \u0446\u0438\u0445 \u043c\u0435\u0442\u0440\u0438\u043a \u0432\u0430\u0440\u0442\u043e \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0432\u0430\u0442\u0438 \u0432\u0431\u0443\u0434\u043e\u0432\u0430\u043d\u0456 <\/em><\/strong><a href=\"https:\/\/crmium.com\/uk\/yak-vykorystovuvaty-dani-z-crm-dlya-pokrashhennya-strategiyi-google-ads-ta-seo-prosuvannya\/?utm_source=website&amp;utm_medium=social&amp;utm_campaign=crm_metrics&amp;utm_id=blogpost&amp;utm_content=crm+metrics+analytics\"><strong><em>\u0437\u0430\u0441\u043e\u0431\u0438 \u0430\u043d\u0430\u043b\u0456\u0442\u0438\u043a\u0438<\/em><\/strong><\/a><strong><em>, \u0441\u043f\u0435\u0446\u0456\u0430\u043b\u0456\u0437\u043e\u0432\u0430\u043d\u0456 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