{"id":152611,"date":"2026-02-20T08:40:45","date_gmt":"2026-02-20T08:40:45","guid":{"rendered":"https:\/\/unitalk.cloud\/?p=152611"},"modified":"2026-02-20T08:40:47","modified_gmt":"2026-02-20T08:40:47","slug":"shho-take-customer-journey-i-yak-stvoryty-customer-journey-map","status":"publish","type":"post","link":"https:\/\/unitalk.cloud\/uk\/insajty-dlya-biznesu\/shho-take-customer-journey-i-yak-stvoryty-customer-journey-map\/","title":{"rendered":"\u0429\u043e \u0442\u0430\u043a\u0435 Customer Journey \u0456 \u044f\u043a \u0441\u0442\u0432\u043e\u0440\u0438\u0442\u0438 Customer Journey Map"},"content":{"rendered":"\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@400;500;700&#038;display=swap\" rel=\"stylesheet\">\n<div class=\"unitalk-article-b2b-b2c-v1\">\n\n\n\n<section class=\"wp-block-group definitions-section fade-in\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group content-block\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>Customer Journey \u2013 \u0446\u0435 \u0456\u0441\u0442\u043e\u0440\u0456\u044f \u0432\u0456\u0434\u043d\u043e\u0441\u0438\u043d \u043a\u043b\u0456\u0454\u043d\u0442\u0430 \u0437 \u0412\u0430\u0448\u0438\u043c \u0431\u0440\u0435\u043d\u0434\u043e\u043c: \u0432\u0456\u0434 \u043f\u0435\u0440\u0448\u043e\u0457 \u0434\u0443\u043c\u043a\u0438 \u043f\u0440\u043e \u043f\u043e\u043a\u0443\u043f\u043a\u0443 \u0434\u043e \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u0438\u0445 \u0437\u0430\u043c\u043e\u0432\u043b\u0435\u043d\u044c.&nbsp;<\/p>\n\n\n\n<p>\u0423\u044f\u0432\u0456\u0442\u044c: \u043f\u043e\u043a\u0443\u043f\u0435\u0446\u044c \u0437\u0430\u0445\u043e\u0434\u0438\u0442\u044c \u0434\u043e \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0443, \u043d\u0435 \u0437\u043d\u0430\u0445\u043e\u0434\u0438\u0442\u044c \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u044f \u0456 \u0439\u0434\u0435. \u0412 \u043e\u043d\u043b\u0430\u0439\u043d\u0456 \u0446\u0435 \u0432\u0438\u0433\u043b\u044f\u0434\u0430\u0454 \u0442\u0430\u043a \u0441\u0430\u043c\u043e: \u0437\u0430\u0439\u0448\u043b\u0438 1 000 \u043e\u0441\u0456\u0431, \u0430 \u043a\u0443\u043f\u0438\u043b\u0438 \u2013 20. \u041a\u0443\u0434\u0438 \u0437\u043d\u0438\u043a\u043b\u0438 \u0440\u0435\u0448\u0442\u0430 980? \u0421\u0430\u043c\u0435 \u0446\u0435 \u0434\u043e\u043f\u043e\u043c\u0430\u0433\u0430\u0454 \u0437\u0440\u043e\u0437\u0443\u043c\u0456\u0442\u0438 Customer Journey Map (CJM). \u0426\u0435 \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u0441\u0445\u0435\u043c\u0430, \u0430 \u043f\u043e\u0448\u0443\u043a \u0442\u043e\u0447\u043e\u043a, \u0434\u0435 \u043a\u043b\u0456\u0454\u043d\u0442 \u0441\u0442\u0438\u043a\u0430\u0454\u0442\u044c\u0441\u044f \u0437 \u0432\u0456\u0434\u0441\u0443\u0442\u043d\u0456\u0441\u0442\u044e \u0441\u0438\u0441\u0442\u0435\u043c\u0438 \u0430\u0431\u043e \u043f\u043e\u0432\u0456\u043b\u044c\u043d\u0438\u043c\u0438 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u044f\u043c\u0438.&nbsp;<\/p>\n\n\n\n<p>\u0429\u043e\u0431 \u0446\u0435\u0439 \u0448\u043b\u044f\u0445 \u043d\u0435 \u043f\u0435\u0440\u0435\u0442\u0432\u043e\u0440\u044e\u0432\u0430\u0432\u0441\u044f \u043d\u0430 \u043b\u0430\u0431\u0456\u0440\u0438\u043d\u0442 \u0437 \u043f\u0435\u0440\u0435\u0448\u043a\u043e\u0434\u0430\u043c\u0438, \u0432\u0430\u0436\u043b\u0438\u0432\u043e, \u0449\u043e\u0431 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u044f \u0431\u0443\u043b\u0430 \u0431\u0435\u0437\u043f\u0435\u0440\u0435\u0431\u0456\u0439\u043d\u043e\u044e.<strong> UniTalk, \u044f\u043a \u0454\u0434\u0438\u043d\u0435 \u0440\u0456\u0448\u0435\u043d\u043d\u044f \u0434\u043b\u044f \u0443\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f \u0441\u043f\u0456\u043b\u043a\u0443\u0432\u0430\u043d\u043d\u044f\u043c<\/strong>, \u0434\u043e\u0437\u0432\u043e\u043b\u044f\u0454 \u043e\u0431&#8217;\u0454\u0434\u043d\u0430\u0442\u0438 \u0432\u0441\u0456 \u043a\u0430\u043d\u0430\u043b\u0438 (\u0434\u0437\u0432\u0456\u043d\u043a\u0438, \u043c\u0435\u0441\u0435\u043d\u0434\u0436\u0435\u0440\u0438, SMS) \u0432 \u043e\u0434\u043d\u043e\u043c\u0443 \u0441\u0435\u0440\u0435\u0434\u043e\u0432\u0438\u0449\u0456. \u041a\u043e\u043b\u0438 \u0432\u0441\u0456 \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u0438 \u0437 \u043a\u043b\u0456\u0454\u043d\u0442\u043e\u043c \u0437\u0456\u0431\u0440\u0430\u043d\u0456 \u0432 \u043e\u0434\u043d\u043e\u043c\u0443 \u0456\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441\u0456, \u0412\u0438 \u043f\u0435\u0440\u0435\u0441\u0442\u0430\u0454\u0442\u0435 \u0433\u0430\u0434\u0430\u0442\u0438 \u0456 \u043f\u043e\u0447\u0438\u043d\u0430\u0454\u0442\u0435 \u043a\u0435\u0440\u0443\u0432\u0430\u0442\u0438 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u043c.&nbsp;<\/p>\n<\/div><\/div>\n\n\n\n<p>\u0423 \u0446\u0456\u0439 \u0441\u0442\u0430\u0442\u0442\u0456 \u043c\u0438 \u0440\u043e\u0437\u0431\u0435\u0440\u0435\u043c\u043e \u0440\u0435\u0430\u043b\u044c\u043d\u0456 \u043a\u0435\u0439\u0441\u0438 \u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0438\u0445 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0439 \u0456 \u043d\u0430\u0434\u0430\u043c\u043e \u0447\u0435\u043a-\u043b\u0438\u0441\u0442\u0438, \u044f\u043a\u0456 \u0434\u043e\u043f\u043e\u043c\u043e\u0436\u0443\u0442\u044c \u0441\u043a\u043e\u0440\u043e\u0442\u0438\u0442\u0438 \u0448\u043b\u044f\u0445 \u043a\u043b\u0456\u0454\u043d\u0442\u0430 \u0434\u043e \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u0456 \u0437\u0440\u043e\u0431\u0438\u0442\u0438 \u0439\u043e\u0433\u043e \u043b\u043e\u044f\u043b\u044c\u043d\u0438\u043c \u043d\u0430\u0437\u0430\u0432\u0436\u0434\u0438.&nbsp;<\/p>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-group definitions-section fade-in\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%A9%D0%BE_%D1%82%D0%B0%D0%BA%D0%B5_Customer_Journey\"><\/span>\u0429\u043e \u0442\u0430\u043a\u0435 Customer Journey&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-group content-block\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>Customer Journey \u2013 \u0446\u0435 \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u043f\u043e\u0441\u043b\u0456\u0434\u043e\u0432\u043d\u0456\u0441\u0442\u044c \u0434\u0456\u0439. \u0426\u0435 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442, \u0435\u043c\u043e\u0446\u0456\u0457 \u0442\u0430 \u043e\u0447\u0456\u043a\u0443\u0432\u0430\u043d\u043d\u044f, \u044f\u043a\u0456 \u0441\u0443\u043f\u0440\u043e\u0432\u043e\u0434\u0436\u0443\u044e\u0442\u044c \u043b\u044e\u0434\u0438\u043d\u0443 \u0432\u0456\u0434 \u043f\u0435\u0440\u0448\u043e\u0433\u043e \u0456\u043d\u0442\u0435\u0440\u0435\u0441\u0443 \u0434\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0443 \u0434\u043e \u043c\u043e\u043c\u0435\u043d\u0442\u0443, \u043a\u043e\u043b\u0438 \u0432\u043e\u043d\u0430 \u0441\u0442\u0430\u0454 \u043b\u043e\u044f\u043b\u044c\u043d\u0438\u043c \u043a\u043b\u0456\u0454\u043d\u0442\u043e\u043c, \u043f\u043e\u0432\u0435\u0440\u0442\u0430\u0454\u0442\u044c\u0441\u044f \u0437\u043d\u043e\u0432\u0443 \u0430\u0431\u043e \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0454 \u0431\u0440\u0435\u043d\u0434 \u0456\u043d\u0448\u0438\u043c.&nbsp;<\/p>\n\n\n\n<p>\u0412\u0430\u0436\u043b\u0438\u0432\u043e \u0440\u043e\u0437\u0443\u043c\u0456\u0442\u0438: \u0448\u043b\u044f\u0445 \u043f\u043e\u043a\u0443\u043f\u0446\u044f \u043d\u0435 \u0454 \u043b\u0456\u043d\u0456\u0439\u043d\u0438\u043c. \u041a\u043b\u0456\u0454\u043d\u0442 \u043c\u043e\u0436\u0435 \u0440\u043e\u0431\u0438\u0442\u0438 \u043a\u0440\u043e\u043a \u0432\u043f\u0435\u0440\u0435\u0434, \u043f\u043e\u0442\u0456\u043c \u043f\u043e\u0432\u0435\u0440\u0442\u0430\u0442\u0438\u0441\u044f \u043d\u0430\u0437\u0430\u0434, \u0432\u0456\u0434\u043a\u043b\u0430\u0434\u0430\u0442\u0438 \u0440\u0456\u0448\u0435\u043d\u043d\u044f, \u043f\u043e\u0440\u0456\u0432\u043d\u044e\u0432\u0430\u0442\u0438 \u0430\u043b\u044c\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u0438 \u0456 \u0432 \u0431\u0443\u0434\u044c-\u044f\u043a\u0438\u0439 \u043c\u043e\u043c\u0435\u043d\u0442 \u043f\u0435\u0440\u0435\u043a\u043b\u044e\u0447\u0430\u0442\u0438\u0441\u044f \u043d\u0430 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0430.&nbsp;<\/p>\n\n\n\n<p>\u0426\u0435 \u043f\u0456\u0434\u0442\u0432\u0435\u0440\u0434\u0436\u0443\u0454 \u0456 <a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-emea\/consumer-insights\/consumer-journey\/navigating-purchase-behavior-and-decision-making\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f Google<\/a>. \u041a\u043e\u043c\u043f\u0430\u043d\u0456\u044f \u043f\u0440\u043e\u0430\u043d\u0430\u043b\u0456\u0437\u0443\u0432\u0430\u043b\u0430 310 000 \u0440\u0435\u0430\u043b\u044c\u043d\u0438\u0445 \u0448\u043b\u044f\u0445\u0456\u0432 \u043f\u043e\u043a\u0443\u043f\u043e\u043a \u0456 \u043d\u0430\u0437\u0432\u0430\u043b\u0430 \u0441\u0443\u0447\u0430\u0441\u043d\u0443 \u043f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u0443 \u043a\u043b\u0456\u0454\u043d\u0442\u0430 <em>Messy Middle <\/em>\u2013 \u00ab\u0437\u0430\u043f\u043b\u0443\u0442\u0430\u043d\u0430 \u0441\u0435\u0440\u0435\u0434\u0438\u043d\u0430\u00bb. \u0423 \u0446\u0456\u0439 \u0444\u0430\u0437\u0456 \u043b\u044e\u0434\u0438\u043d\u0430 \u043c\u043e\u0436\u0435 \u0442\u0438\u0436\u043d\u044f\u043c\u0438 \u043a\u0440\u0443\u0436\u043b\u044f\u0442\u0438 \u0432 \u0446\u0438\u043a\u043b\u0456 \u00ab\u043f\u043e\u0448\u0443\u043a \u2013 \u043f\u043e\u0440\u0456\u0432\u043d\u044f\u043d\u043d\u044f\u00bb: \u0442\u043e \u043d\u0430\u0431\u043b\u0438\u0436\u0430\u044e\u0447\u0438\u0441\u044c \u0434\u043e \u043f\u043e\u043a\u0443\u043f\u043a\u0438, \u0442\u043e \u0437\u043d\u043e\u0432\u0443 \u0432\u0456\u0434\u0445\u043e\u0434\u044f\u0447\u0438 \u0432\u0438\u0432\u0447\u0430\u0442\u0438 \u0456\u043d\u0448\u0456 \u0432\u0430\u0440\u0456\u0430\u043d\u0442\u0438. \u0406 \u0441\u0430\u043c\u0435 \u0432 \u0446\u0435\u0439 \u043c\u043e\u043c\u0435\u043d\u0442 \u0431\u0456\u0437\u043d\u0435\u0441 \u0430\u0431\u043e \u0443\u0442\u0440\u0438\u043c\u0443\u0454 \u0443\u0432\u0430\u0433\u0443 \u043a\u043b\u0456\u0454\u043d\u0442\u0430, \u0430\u0431\u043e \u0432\u0442\u0440\u0430\u0447\u0430\u0454 \u0439\u043e\u0433\u043e.<\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/unitalk.cloud\/wp-content\/uploads\/2026\/02\/twg-content-original-images-1850-inline-3-decoding-the-messy-middle.jpg\" alt=\"\" class=\"wp-image-152614\" title=\"\u0421\u0445\u0435\u043c\u0430 Customer Journey Messy Middle \u0432\u0456\u0434 Google \u043d\u0435\u043b\u0456\u043d\u0456\u0439\u043d\u0438\u0439 \u0448\u043b\u044f\u0445 \u043a\u043b\u0456\u0454\u043d\u0442\u0430 - \u0411\u043b\u043e\u0433 UniTalk\" srcset=\"https:\/\/unitalk.cloud\/wp-content\/uploads\/2026\/02\/twg-content-original-images-1850-inline-3-decoding-the-messy-middle.jpg 800w, https:\/\/unitalk.cloud\/wp-content\/uploads\/2026\/02\/twg-content-original-images-1850-inline-3-decoding-the-messy-middle-604x340.jpg 604w, https:\/\/unitalk.cloud\/wp-content\/uploads\/2026\/02\/twg-content-original-images-1850-inline-3-decoding-the-messy-middle-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group content-block\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>\u0429\u043e\u0431 \u0437\u0440\u043e\u0437\u0443\u043c\u0456\u0442\u0438, \u044f\u043a \u0432\u0438\u0433\u043b\u044f\u0434\u0430\u0454 \u0446\u0435\u0439 \u0448\u043b\u044f\u0445 \u043d\u0430 \u043f\u0440\u0430\u043a\u0442\u0438\u0446\u0456, \u0432\u0430\u0436\u043b\u0438\u0432\u043e \u0440\u043e\u0437\u0456\u0431\u0440\u0430\u0442\u0438 \u0439\u043e\u0433\u043e \u043a\u043b\u044e\u0447\u043e\u0432\u0456 \u0435\u043b\u0435\u043c\u0435\u043d\u0442\u0438:&nbsp;<\/p>\n\n\n\n<ul>\n<li><strong>\u0422\u0440\u0438\u0433\u0435\u0440<\/strong> \u2013 \u043f\u043e\u0434\u0456\u044f, \u044f\u043a\u0430 \u0437\u0430\u043f\u0443\u0441\u043a\u0430\u0454 \u0456\u043d\u0442\u0435\u0440\u0435\u0441 (\u0440\u0435\u043a\u043b\u0430\u043c\u0430, \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0456\u044f, \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u0430 \u043f\u043e\u0442\u0440\u0435\u0431\u0430)&nbsp;<\/li>\n\n\n\n<li><strong>\u0414\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f <\/strong>\u2013 \u043f\u043e\u0448\u0443\u043a \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u0457, \u0447\u0438\u0442\u0430\u043d\u043d\u044f \u0432\u0456\u0434\u0433\u0443\u043a\u0456\u0432, \u043f\u043e\u0440\u0456\u0432\u043d\u044f\u043d\u043d\u044f \u0440\u0456\u0448\u0435\u043d\u044c.&nbsp;<\/li>\n\n\n\n<li><strong>\u041e\u0446\u0456\u043d\u043a\u0430 <\/strong>\u2013 \u0441\u043f\u0456\u0432\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u043d\u044f \u0432\u0430\u0440\u0456\u0430\u043d\u0442\u0456\u0432, \u0443\u043c\u043e\u0432, \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0438, \u043f\u043e\u0432\u0435\u0440\u043d\u0435\u043d\u043d\u044f, \u0434\u043e\u0432\u0456\u0440\u0438 \u0434\u043e \u0431\u0440\u0435\u043d\u0434\u0443.&nbsp;<\/li>\n\n\n\n<li><strong>\u041a\u0443\u043f\u0456\u0432\u043b\u044f <\/strong>\u2013 \u043e\u0444\u043e\u0440\u043c\u043b\u0435\u043d\u043d\u044f \u0437\u0430\u043c\u043e\u0432\u043b\u0435\u043d\u043d\u044f, \u043e\u043f\u043b\u0430\u0442\u0430, \u043e\u0442\u0440\u0438\u043c\u0430\u043d\u043d\u044f \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0443.&nbsp;<\/li>\n\n\n\n<li><strong>\u0412\u0437\u0430\u0454\u043c\u043e\u0434\u0456\u044f \u043f\u0456\u0441\u043b\u044f \u043f\u043e\u043a\u0443\u043f\u043a\u0438<\/strong> \u2013 \u043f\u0456\u0434\u0442\u0440\u0438\u043c\u043a\u0430, \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u0456 \u0437\u0432\u0435\u0440\u043d\u0435\u043d\u043d\u044f, \u043f\u043e\u0432\u0435\u0440\u043d\u0435\u043d\u043d\u044f, \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0456\u0457.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><br>\u0420\u043e\u0437\u0443\u043c\u0456\u043d\u043d\u044f customer journey \u0434\u043e\u0437\u0432\u043e\u043b\u044f\u0454 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0441\u0442\u0438 \u043d\u0430 \u043a\u0440\u0438\u0442\u0438\u0447\u043d\u043e \u0432\u0430\u0436\u043b\u0438\u0432\u0456 \u043f\u0438\u0442\u0430\u043d\u043d\u044f:<br>\u0434\u0435 \u0432\u0442\u0440\u0430\u0447\u0430\u044e\u0442\u044c\u0441\u044f \u043b\u0456\u0434\u0438, \u044f\u043a\u0456 \u0442\u043e\u0447\u043a\u0438 \u0434\u043e\u0442\u0438\u043a\u0443 \u043d\u0435 \u043f\u0440\u0430\u0446\u044e\u044e\u0442\u044c, \u0434\u0435 \u043e\u0447\u0456\u043a\u0443\u0432\u0430\u043d\u043d\u044f \u043a\u043b\u0456\u0454\u043d\u0442\u0430 \u043d\u0435 \u0437\u0431\u0456\u0433\u0430\u044e\u0442\u044c\u0441\u044f \u0437 \u0440\u0435\u0430\u043b\u044c\u043d\u0456\u0441\u0442\u044e. \u0406 \u0446\u0435 \u0432\u0436\u0435 \u043d\u0435 \u0442\u0456\u043b\u044c\u043a\u0438 \u043f\u0440\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u2013 \u0446\u0435 \u043f\u0440\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442, \u0441\u0435\u0440\u0432\u0456\u0441 \u0456 \u043e\u043f\u0435\u0440\u0430\u0446\u0456\u0439\u043d\u0443 \u0437\u0440\u0456\u043b\u0456\u0441\u0442\u044c \u0431\u0456\u0437\u043d\u0435\u0441\u0443.<\/p>\n<\/div><\/div>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-group definitions-section fade-in\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%A9%D0%BE_%D1%82%D0%B0%D0%BA%D0%B5_Customer_Journey_Map_CJM\"><\/span>\u0429\u043e \u0442\u0430\u043a\u0435 Customer Journey Map (CJM)&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Customer Journey Map \u2013 \u0446\u0435 \u0432\u0456\u0437\u0443\u0430\u043b\u044c\u043d\u0430 \u043a\u0430\u0440\u0442\u0430 \u0448\u043b\u044f\u0445\u0443 \u043a\u043b\u0456\u0454\u043d\u0442\u0430. \u0412\u043e\u043d\u0430 \u043f\u043e\u043a\u0430\u0437\u0443\u0454 \u0435\u0442\u0430\u043f\u0438, \u0434\u0456\u0457, \u0442\u043e\u0447\u043a\u0438 \u0434\u043e\u0442\u0438\u043a\u0443, \u0435\u043c\u043e\u0446\u0456\u0457, \u0431\u0430\u0440&#8217;\u0454\u0440\u0438 \u0442\u0430 \u043c\u043e\u0436\u043b\u0438\u0432\u043e\u0441\u0442\u0456 \u0434\u043b\u044f \u043f\u043e\u043b\u0456\u043f\u0448\u0435\u043d\u043d\u044f.&nbsp;<br>CJM \u043f\u0435\u0440\u0435\u0432\u043e\u0434\u0438\u0442\u044c \u0430\u0431\u0441\u0442\u0440\u0430\u043a\u0442\u043d\u0456 \u0434\u0430\u043d\u0456 \u043d\u0430 \u0437\u0440\u043e\u0437\u0443\u043c\u0456\u043b\u0443 \u043a\u0430\u0440\u0442\u0438\u043d\u0443, \u044f\u043a\u0443 \u043c\u043e\u0436\u0435 \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0432\u0430\u0442\u0438 \u043a\u043e\u043c\u0430\u043d\u0434\u0430: \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433, \u043f\u0440\u043e\u0434\u0443\u043a\u0442, \u043f\u0456\u0434\u0442\u0440\u0438\u043c\u043a\u0430, \u043b\u043e\u0433\u0456\u0441\u0442\u0438\u043a\u0430.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group content-block\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong>\u0429\u043e \u0437\u0430\u0437\u0432\u0438\u0447\u0430\u0439 \u0432\u043a\u043b\u044e\u0447\u0430\u0454 CJM:<\/strong>&nbsp;<\/p>\n\n\n\n<ul>\n<li>\u041f\u0435\u0440\u0441\u043e\u043d\u0430 (buyer persona) \u2013 \u043f\u043e\u0440\u0442\u0440\u0435\u0442 \u0442\u0438\u043f\u043e\u0432\u043e\u0433\u043e \u043a\u043b\u0456\u0454\u043d\u0442\u0430.&nbsp;<\/li>\n\n\n\n<li>\u0415\u0442\u0430\u043f\u0438 \u0448\u043b\u044f\u0445\u0443 (awareness, consideration, decision, post-purchase).&nbsp;<\/li>\n\n\n\n<li>\u0422\u043e\u0447\u043a\u0438 \u0434\u043e\u0442\u0438\u043a\u0443 (\u043a\u0430\u043d\u0430\u043b\u0438 \u0442\u0430 \u0456\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441\u0438).&nbsp;<\/li>\n\n\n\n<li>\u0414\u0456\u0457 \u043a\u043b\u0456\u0454\u043d\u0442\u0430 \u0442\u0430 \u0439\u043e\u0433\u043e \u0434\u0443\u043c\u043a\u0438.&nbsp;<\/li>\n\n\n\n<li>\u0415\u043c\u043e\u0446\u0456\u0457 \u0442\u0430 \u0440\u0456\u0432\u0435\u043d\u044c \u0437\u0430\u0434\u043e\u0432\u043e\u043b\u0435\u043d\u043e\u0441\u0442\u0456.&nbsp;<\/li>\n\n\n\n<li>\u0411\u043e\u043b\u044c\u043e\u0432\u0456 \u0442\u043e\u0447\u043a\u0438 \u0442\u0430 \u043f\u0440\u0438\u0447\u0438\u043d\u0438 \u0432\u0456\u0434\u043c\u043e\u0432\u0438.&nbsp;<\/li>\n\n\n\n<li>\u0406\u0434\u0435\u0457 \u0434\u043b\u044f \u043f\u043e\u043b\u0456\u043f\u0448\u0435\u043d\u043d\u044f \u0442\u0430 \u043c\u0435\u0442\u0440\u0438\u043a\u0438 \u0434\u043b\u044f \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044e.&nbsp;<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2100\" height=\"1761\" src=\"https:\/\/unitalk.cloud\/wp-content\/uploads\/2026\/02\/user-journey-map.jpg\" alt=\"\" class=\"wp-image-152649\" title=\"\u041f\u0440\u0438\u043a\u043b\u0430\u0434 Customer Journey Map \u0442\u0430\u0431\u043b\u0438\u0446\u044f \u0437 \u0435\u0442\u0430\u043f\u0430\u043c\u0438 \u0442\u0430 \u0435\u043c\u043e\u0446\u0456\u044f\u043c\u0438 \u043a\u043b\u0456\u0454\u043d\u0442\u0430 - \u0411\u043b\u043e\u0433 UniTalk \" srcset=\"https:\/\/unitalk.cloud\/wp-content\/uploads\/2026\/02\/user-journey-map.jpg 2100w, https:\/\/unitalk.cloud\/wp-content\/uploads\/2026\/02\/user-journey-map-405x340.jpg 405w, https:\/\/unitalk.cloud\/wp-content\/uploads\/2026\/02\/user-journey-map-1024x859.jpg 1024w, https:\/\/unitalk.cloud\/wp-content\/uploads\/2026\/02\/user-journey-map-768x644.jpg 768w, https:\/\/unitalk.cloud\/wp-content\/uploads\/2026\/02\/user-journey-map-1536x1288.jpg 1536w, https:\/\/unitalk.cloud\/wp-content\/uploads\/2026\/02\/user-journey-map-2048x1717.jpg 2048w\" sizes=\"(max-width: 2100px) 100vw, 2100px\" \/><\/figure>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-group definitions-section fade-in\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%92%D1%96%D0%B4%D0%BC%D1%96%D0%BD%D0%BD%D0%BE%D1%81%D1%82%D1%96_CJM_%D0%B2%D1%96%D0%B4_%D0%B2%D0%BE%D1%80%D0%BE%D0%BD%D0%BA%D0%B8_%D0%BF%D1%80%D0%BE%D0%B4%D0%B0%D0%B6%D1%96%D0%B2\"><\/span>\u0412\u0456\u0434\u043c\u0456\u043d\u043d\u043e\u0441\u0442\u0456 CJM \u0432\u0456\u0434 \u0432\u043e\u0440\u043e\u043d\u043a\u0438 \u043f\u0440\u043e\u0434\u0430\u0436\u0456\u0432 &nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-group content-block\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>\u0412\u043e\u0440\u043e\u043d\u043a\u0430 \u043f\u0440\u043e\u0434\u0430\u0436\u0456\u0432 (sales funnel) \u0456 customer journey map \u2013 \u043e\u0431\u0438\u0434\u0432\u0430 \u043a\u043e\u0440\u0438\u0441\u043d\u0456, \u0430\u043b\u0435 \u0432\u0438\u0440\u0456\u0448\u0443\u044e\u0442\u044c \u0440\u0456\u0437\u043d\u0456 \u0437\u0430\u0432\u0434\u0430\u043d\u043d\u044f.&nbsp;<\/p>\n\n\n\n<ul>\n<li><strong>\u0412\u043e\u0440\u043e\u043d\u043a\u0430 \u043f\u0440\u043e\u0434\u0430\u0436\u0456\u0432<\/strong> \u2013 \u0432\u043d\u0443\u0442\u0440\u0456\u0448\u043d\u044f \u043c\u043e\u0434\u0435\u043b\u044c \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457. \u041b\u0456\u043d\u0456\u0439\u043d\u0430, \u0444\u043e\u043a\u0443\u0441\u0443\u0454\u0442\u044c\u0441\u044f \u043d\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457: \u0441\u043a\u0456\u043b\u044c\u043a\u0438 \u043b\u0456\u0434\u0456\u0432, \u0441\u043a\u0456\u043b\u044c\u043a\u0438 \u0443\u0433\u043e\u0434. \u0414\u043e\u043f\u043e\u043c\u0430\u0433\u0430\u0454 \u043e\u043f\u0442\u0438\u043c\u0456\u0437\u0443\u0432\u0430\u0442\u0438 \u043f\u0440\u043e\u0434\u0430\u0436\u0456 \u0442\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0456 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0457.&nbsp;<\/li>\n\n\n\n<li><strong>CJM<\/strong> \u2013 \u043f\u043e\u0433\u043b\u044f\u0434 \u0437 \u0431\u043e\u043a\u0443 \u043a\u043b\u0456\u0454\u043d\u0442\u0430. \u041d\u0435\u043b\u0456\u043d\u0456\u0439\u043d\u0430, \u0432\u0440\u0430\u0445\u043e\u0432\u0443\u0454 \u0435\u043c\u043e\u0446\u0456\u0457, \u043f\u043e\u0432\u0435\u0440\u043d\u0435\u043d\u043d\u044f \u0442\u0430 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442. \u0414\u043e\u043f\u043e\u043c\u0430\u0433\u0430\u0454 \u0437\u0440\u043e\u0437\u0443\u043c\u0456\u0442\u0438, \u0447\u043e\u043c\u0443 \u043a\u043b\u0456\u0454\u043d\u0442 \u0440\u043e\u0431\u0438\u0442\u044c \u0432\u0438\u0431\u0456\u0440, \u0434\u0435 \u0432\u0456\u043d \u0432\u0456\u0434\u0447\u0443\u0432\u0430\u0454 \u0444\u0440\u0443\u0441\u0442\u0440\u0430\u0446\u0456\u044e \u0442\u0430 \u044f\u043a \u043f\u043e\u043b\u0456\u043f\u0448\u0438\u0442\u0438 \u0434\u043e\u0441\u0432\u0456\u0434.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><br>\u042f\u043a\u0449\u043e \u0432\u043e\u0440\u043e\u043d\u043a\u0430 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u0430\u0454 \u043d\u0430 \u043f\u0438\u0442\u0430\u043d\u043d\u044f \u00ab\u0441\u043a\u0456\u043b\u044c\u043a\u0438 \u043c\u0438 \u043f\u0440\u043e\u0434\u0430\u0454\u043c\u043e\u00bb, \u0442\u043e CJM \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u0430\u0454 \u043d\u0430 \u043f\u0438\u0442\u0430\u043d\u043d\u044f \u00ab\u044f\u043a \u043a\u043b\u0456\u0454\u043d\u0442 \u043a\u0443\u043f\u0443\u0454 \u0456 \u0447\u043e\u043c\u0443 \u0432\u0456\u043d \u043c\u043e\u0436\u0435 \u043f\u0456\u0442\u0438\u00bb.&nbsp;<\/p>\n<\/div><\/div>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-group definitions-section fade-in\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%AF%D0%BA_%D1%81%D1%82%D0%B2%D0%BE%D1%80%D0%B8%D1%82%D0%B8_Customer_Journey_Map_%D0%BF%D0%BE%D0%BA%D1%80%D0%BE%D0%BA%D0%BE%D0%B2%D0%B0_%D1%96%D0%BD%D1%81%D1%82%D1%80%D1%83%D0%BA%D1%86%D1%96%D1%8F\"><\/span>\u042f\u043a \u0441\u0442\u0432\u043e\u0440\u0438\u0442\u0438 Customer Journey Map: \u043f\u043e\u043a\u0440\u043e\u043a\u043e\u0432\u0430 \u0456\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0456\u044f&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0421\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f CJM \u2013 \u043a\u043e\u043c\u0430\u043d\u0434\u043d\u0430 \u0440\u043e\u0431\u043e\u0442\u0430. \u041d\u0438\u0436\u0447\u0435 \u2013 \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u043d\u0430 \u0456\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0456\u044f, \u044f\u043a\u0443 \u043c\u043e\u0436\u043d\u0430 \u0437\u0430\u0441\u0442\u043e\u0441\u0443\u0432\u0430\u0442\u0438 \u0434\u043e \u0431\u0443\u0434\u044c-\u044f\u043a\u043e\u0433\u043e \u0431\u0456\u0437\u043d\u0435\u0441\u0443.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%9A%D1%80%D0%BE%D0%BA_1_%D0%97%D0%B1%D1%96%D1%80_%D0%B4%D0%B0%D0%BD%D0%B8%D1%85_%D1%96_%D1%81%D0%B5%D0%B3%D0%BC%D0%B5%D0%BD%D1%82%D0%B0%D1%86%D1%96%D1%8F_%D0%A6%D0%90\"><\/span>\u041a\u0440\u043e\u043a 1: \u0417\u0431\u0456\u0440 \u0434\u0430\u043d\u0438\u0445 \u0456 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430\u0446\u0456\u044f \u0426\u0410&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-group content-block\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong>\u041f\u043e\u0447\u0438\u043d\u0430\u0439\u0442\u0435 \u0437 \u0444\u0430\u043a\u0442\u0456\u0432, \u0430 \u043d\u0435 \u0437 \u043f\u0440\u0438\u043f\u0443\u0449\u0435\u043d\u044c. \u0414\u0436\u0435\u0440\u0435\u043b\u0430 \u0434\u0430\u043d\u0438\u0445:&nbsp;<\/strong><\/p>\n\n\n\n<ul>\n<li>\u0412\u0435\u0431-\u0430\u043d\u0430\u043b\u0456\u0442\u0438\u043a\u0430 (Google Analytics): \u0441\u0442\u043e\u0440\u0456\u043d\u043a\u0438 \u0432\u0445\u043e\u0434\u0443, \u043f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u0430, \u0432\u0456\u0434\u043c\u043e\u0432\u0438.&nbsp;<\/li>\n\n\n\n<li>CRM: \u0434\u0436\u0435\u0440\u0435\u043b\u0430 \u043b\u0456\u0434\u0456\u0432, \u0456\u0441\u0442\u043e\u0440\u0456\u044f \u0432\u0437\u0430\u0454\u043c\u043e\u0434\u0456\u0439, \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/unitalk.cloud\/uk\/poslugy\/koltreking\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u041a\u043e\u043b\u043b\u0442\u0440\u0435\u043a\u0456\u043d\u0433<\/a> \u043f\u043e\u043a\u0430\u0436\u0435 \u043f\u0435\u0440\u0435\u0434\u0456\u0441\u0442\u043e\u0440\u0456\u044e \u0434\u0437\u0432\u0456\u043d\u043a\u0430: \u0437 \u044f\u043a\u043e\u0457 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u043f\u0440\u0438\u0439\u0448\u043b\u0430 \u043b\u044e\u0434\u0438\u043d\u0430 \u0456 \u0449\u043e \u0432\u043e\u043d\u0430 \u0448\u0443\u043a\u0430\u043b\u0430. \u0426\u0435 \u0444\u0443\u043d\u0434\u0430\u043c\u0435\u043d\u0442 \u043c\u0430\u0440\u0448\u0440\u0443\u0442\u0443.&nbsp;<\/li>\n\n\n\n<li>\u041e\u043f\u0438\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u0442\u0430 \u0456\u043d\u0442\u0435\u0440\u0432&#8217;\u044e \u0437 \u0440\u0435\u0430\u043b\u044c\u043d\u0438\u043c\u0438 \u043a\u043b\u0456\u0454\u043d\u0442\u0430\u043c\u0438: \u0447\u043e\u043c\u0443 \u0432\u043e\u043d\u0438 \u043f\u0456\u0448\u043b\u0438, \u0449\u043e \u0457\u043c \u0437\u0430\u0432\u0430\u0436\u0430\u043b\u043e.&nbsp;<\/li>\n\n\n\n<li>\u0421\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u0456 \u043c\u0435\u0440\u0435\u0436\u0456 \u0442\u0430 \u0432\u0456\u0434\u0433\u0443\u043a\u0438: \u0440\u0435\u0430\u043b\u044c\u043d\u0456 \u0435\u043c\u043e\u0446\u0456\u0457 \u0442\u0430 \u043e\u0447\u0456\u043a\u0443\u0432\u0430\u043d\u043d\u044f.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><br>\u041a\u043e\u043b\u0438 \u0434\u0430\u043d\u0456 \u0437\u0456\u0431\u0440\u0430\u043d\u0456, \u0432\u0430\u0436\u043b\u0438\u0432\u043e \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e \u0457\u0445 \u0456\u043d\u0442\u0435\u0440\u043f\u0440\u0435\u0442\u0443\u0432\u0430\u0442\u0438. \u0422\u0443\u0442 \u043a\u043b\u044e\u0447\u043e\u0432\u0443 \u0440\u043e\u043b\u044c \u0432\u0456\u0434\u0456\u0433\u0440\u0430\u0454 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430\u0446\u0456\u044f \u0437\u0430 \u043f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u043e\u044e \u0442\u0430 \u043f\u043e\u0442\u0440\u0435\u0431\u0430\u043c\u0438, \u0430 \u043d\u0435 \u0437\u0430 \u0444\u043e\u0440\u043c\u0430\u043b\u044c\u043d\u0438\u043c\u0438 \u043e\u0437\u043d\u0430\u043a\u0430\u043c\u0438, \u0442\u0430\u043a\u0438\u043c\u0438 \u044f\u043a \u0432\u0456\u043a \u0447\u0438 \u043f\u043e\u0441\u0430\u0434\u0430.&nbsp;<\/p>\n\n\n\n<p>\u0429\u043e\u0431 \u043d\u0435 \u043f\u0440\u0430\u0446\u044e\u0432\u0430\u0442\u0438 \u0437 \u0430\u0431\u0441\u0442\u0440\u0430\u043a\u0442\u043d\u043e\u044e \u00ab\u0446\u0456\u043b\u044c\u043e\u0432\u043e\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u0454\u044e\u00bb, \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u044e\u0442\u044c <strong>\u043f\u0435\u0440\u0441\u043e\u043d\u0438 (buyer persona) <\/strong>\u2013 \u0443\u0437\u0430\u0433\u0430\u043b\u044c\u043d\u0435\u043d\u0456 \u043e\u0431\u0440\u0430\u0437\u0438 \u0440\u0435\u0430\u043b\u044c\u043d\u0438\u0445 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432. \u041f\u0435\u0440\u0441\u043e\u043d\u0430 \u0434\u043e\u043f\u043e\u043c\u0430\u0433\u0430\u0454 \u0437\u0430\u0444\u0456\u043a\u0441\u0443\u0432\u0430\u0442\u0438, <em>\u0449\u043e \u0441\u0430\u043c\u0435 \u0440\u0443\u0445\u0430\u0454 \u043b\u044e\u0434\u0438\u043d\u043e\u044e \u0432 \u043c\u043e\u043c\u0435\u043d\u0442 \u0432\u0438\u0431\u043e\u0440\u0443:<\/em> \u0457\u0457 \u043c\u043e\u0442\u0438\u0432\u0430\u0446\u0456\u044e, \u0441\u0442\u0440\u0430\u0445\u0438, \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442 \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u0456 \u0437\u0432\u0438\u0447\u043d\u0456 \u043a\u0430\u043d\u0430\u043b\u0438 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0457. \u041f\u043e \u0441\u0443\u0442\u0456, \u0446\u0435 \u043f\u0435\u0440\u0435\u043a\u043b\u0430\u0434 \u0441\u0443\u0445\u0438\u0445 \u0434\u0430\u043d\u0438\u0445 \u0432 \u0437\u0440\u043e\u0437\u0443\u043c\u0456\u043b\u0438\u0439 \u043b\u044e\u0434\u0441\u044c\u043a\u0438\u0439 \u0441\u0446\u0435\u043d\u0430\u0440\u0456\u0439.&nbsp;<\/p>\n<\/div><\/div>\n\n\n\n<p><strong>\u041d\u0430\u043f\u0440\u0438\u043a\u043b\u0430\u0434, \u043f\u0435\u0440\u0441\u043e\u043d\u0430 \u043c\u043e\u0436\u0435 \u0432\u0438\u0433\u043b\u044f\u0434\u0430\u0442\u0438 \u0442\u0430\u043a:&nbsp;<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group content-block\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<ul>\n<li><strong>\u041e\u043b\u0435\u0433, 28 \u0440\u043e\u043a\u0456\u0432, IT-\u0444\u0430\u0445\u0456\u0432\u0435\u0446\u044c.<\/strong>&nbsp;<\/li>\n\n\n\n<li><strong>\u041c\u043e\u0442\u0438\u0432\u0430\u0446\u0456\u044f:<\/strong> \u0448\u0432\u0438\u0434\u043a\u043e \u0432\u0438\u0440\u0456\u0448\u0438\u0442\u0438 \u0437\u0430\u0432\u0434\u0430\u043d\u043d\u044f \u0431\u0435\u0437 \u0437\u0430\u0439\u0432\u0438\u0445 \u0434\u0456\u0439.&nbsp;<\/li>\n\n\n\n<li><strong>\u0411\u043e\u043b\u0456: <\/strong>\u043d\u0435 \u043b\u044e\u0431\u0438\u0442\u044c \u0434\u0437\u0432\u0456\u043d\u043a\u0438, \u043d\u0430\u0441\u0442\u043e\u0440\u043e\u0436\u0435\u043d\u043e \u0441\u0442\u0430\u0432\u0438\u0442\u044c\u0441\u044f \u0434\u043e \u043f\u0440\u0438\u0445\u043e\u0432\u0430\u043d\u0438\u0445 \u0443\u043c\u043e\u0432 \u0456 \u0441\u043a\u043b\u0430\u0434\u0443 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0443 (\u0447\u0435\u0440\u0435\u0437 \u0430\u043b\u0435\u0440\u0433\u0456\u044e).&nbsp;<\/li>\n\n\n\n<li><strong>\u041a\u043e\u043d\u0442\u0435\u043a\u0441\u0442: <\/strong>\u043d\u0430\u0439\u0447\u0430\u0441\u0442\u0456\u0448\u0435 \u043a\u0443\u043f\u0443\u0454 \u0437 \u0442\u0435\u043b\u0435\u0444\u043e\u043d\u0443 \u043f\u0456\u0434 \u0447\u0430\u0441 \u043f\u0435\u0440\u0435\u0440\u0432\u0438.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><br>\u0422\u0430\u043a\u0438\u0439 \u043f\u043e\u0440\u0442\u0440\u0435\u0442 \u0432\u0456\u0434\u0440\u0430\u0437\u0443 \u043f\u0456\u0434\u043a\u0430\u0437\u0443\u0454 \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u043d\u0456 \u0440\u0456\u0448\u0435\u043d\u043d\u044f: \u0434\u0435 \u043a\u0440\u0430\u0449\u0435 \u0437\u0430\u043b\u0438\u0448\u0438\u0442\u0438 \u0447\u0430\u0442 \u0437\u0430\u043c\u0456\u0441\u0442\u044c \u0434\u0437\u0432\u0456\u043d\u043a\u0430, \u044f\u043a\u0443 \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u044e \u0432\u0438\u043d\u0435\u0441\u0442\u0438 \u043d\u0430 \u043f\u0435\u0440\u0448\u0438\u0439 \u0435\u043a\u0440\u0430\u043d \u0456 \u0434\u0435 \u043a\u043b\u0456\u0454\u043d\u0442 \u0437 \u043d\u0430\u0439\u0431\u0456\u043b\u044c\u0448\u043e\u044e \u0439\u043c\u043e\u0432\u0456\u0440\u043d\u0456\u0441\u0442\u044e \u00ab\u0432\u0456\u0434\u0432\u0430\u043b\u0438\u0442\u044c\u0441\u044f\u00bb, \u044f\u043a\u0449\u043e \u043f\u0440\u043e\u0446\u0435\u0441 \u0431\u0443\u0434\u0435 \u0437\u0430\u043d\u0430\u0434\u0442\u043e \u0441\u043a\u043b\u0430\u0434\u043d\u0438\u043c. \u0421\u0430\u043c\u0435 \u0437 \u0446\u044c\u043e\u0433\u043e \u0440\u0456\u0432\u043d\u044f \u0434\u0435\u0442\u0430\u043b\u0456\u0437\u0430\u0446\u0456\u0457 \u043f\u043e\u0447\u0438\u043d\u0430\u0454\u0442\u044c\u0441\u044f \u043f\u043e\u0431\u0443\u0434\u043e\u0432\u0430 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e, \u0430 \u043d\u0435 \u0444\u043e\u0440\u043c\u0430\u043b\u044c\u043d\u043e\u0433\u043e Customer Journey.&nbsp;<\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1857\" height=\"1200\" src=\"https:\/\/unitalk.cloud\/wp-content\/uploads\/2026\/02\/persona-unitalk_uk-1.png\" alt=\"\" class=\"wp-image-152779\" title=\"\u0406\u043b\u044e\u0441\u0442\u0440\u0430\u0446\u0456\u044f buyer persona \u0437 \u043a\u043b\u044e\u0447\u043e\u0432\u0438\u043c\u0438 \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a\u0430\u043c\u0438 - \u0411\u043b\u043e\u0433 UniTalk\" srcset=\"https:\/\/unitalk.cloud\/wp-content\/uploads\/2026\/02\/persona-unitalk_uk-1.png 1857w, https:\/\/unitalk.cloud\/wp-content\/uploads\/2026\/02\/persona-unitalk_uk-1-526x340.png 526w, https:\/\/unitalk.cloud\/wp-content\/uploads\/2026\/02\/persona-unitalk_uk-1-1024x662.png 1024w, https:\/\/unitalk.cloud\/wp-content\/uploads\/2026\/02\/persona-unitalk_uk-1-768x496.png 768w, https:\/\/unitalk.cloud\/wp-content\/uploads\/2026\/02\/persona-unitalk_uk-1-1536x993.png 1536w\" sizes=\"(max-width: 1857px) 100vw, 1857px\" \/><\/figure>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-group definitions-section fade-in\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%9A%D1%80%D0%BE%D0%BA_2_%D0%92%D0%B8%D0%B7%D0%BD%D0%B0%D1%87%D0%B5%D0%BD%D0%BD%D1%8F_%D0%B5%D1%82%D0%B0%D0%BF%D1%96%D0%B2_%D0%B2%D0%B7%D0%B0%D1%94%D0%BC%D0%BE%D0%B4%D1%96%D1%97\"><\/span>\u041a\u0440\u043e\u043a 2: \u0412\u0438\u0437\u043d\u0430\u0447\u0435\u043d\u043d\u044f \u0435\u0442\u0430\u043f\u0456\u0432 \u0432\u0437\u0430\u0454\u043c\u043e\u0434\u0456\u0457&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-group content-block\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>\u0410\u0434\u0430\u043f\u0442\u0443\u0439\u0442\u0435 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u043d\u0443 \u043c\u043e\u0434\u0435\u043b\u044c \u043f\u0456\u0434 \u0441\u0432\u0456\u0439 \u043f\u0440\u043e\u0434\u0443\u043a\u0442. \u0414\u043b\u044f \u0431\u0456\u043b\u044c\u0448\u043e\u0441\u0442\u0456 \u0431\u0456\u0437\u043d\u0435\u0441\u0456\u0432 \u0435\u0442\u0430\u043f\u0438 \u0432\u0438\u0433\u043b\u044f\u0434\u0430\u044e\u0442\u044c \u0442\u0430\u043a:&nbsp;<\/p>\n\n\n\n<ol>\n<li><strong>\u0423\u0441\u0432\u0456\u0434\u043e\u043c\u043b\u0435\u043d\u043d\u044f <\/strong>\u2013 \u043a\u043b\u0456\u0454\u043d\u0442 \u0437\u0440\u043e\u0437\u0443\u043c\u0456\u0432 \u043f\u043e\u0442\u0440\u0435\u0431\u0443.&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>\u0414\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f <\/strong>\u2013 \u0437\u0431\u0438\u0440\u0430\u0454 \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u044e.&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>\u041e\u0446\u0456\u043d\u043a\u0430 <\/strong>\u2013 \u043f\u043e\u0440\u0456\u0432\u043d\u044e\u0454 \u0432\u0430\u0440\u0456\u0430\u043d\u0442\u0438.&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>\u041f\u043e\u043a\u0443\u043f\u043a\u0430 <\/strong>\u2013 \u043e\u0444\u043e\u0440\u043c\u043b\u044f\u0454 \u0437\u0430\u043c\u043e\u0432\u043b\u0435\u043d\u043d\u044f.&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>\u0412\u0437\u0430\u0454\u043c\u043e\u0434\u0456\u044f \u043f\u0456\u0441\u043b\u044f \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \/ \u043b\u043e\u044f\u043b\u044c\u043d\u0456\u0441\u0442\u044c<\/strong> \u2013 \u043f\u0456\u0434\u0442\u0440\u0438\u043c\u043a\u0430, \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u0456 \u043f\u043e\u043a\u0443\u043f\u043a\u0438, \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0456\u0457.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>\u0414\u043b\u044f \u0441\u043a\u043b\u0430\u0434\u043d\u0438\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0456\u0432 (B2B, \u0442\u0435\u0445\u043d\u0456\u043a\u0430, \u043f\u043e\u0441\u043b\u0443\u0433\u0438) \u0435\u0442\u0430\u043f\u0438 \u043c\u043e\u0436\u0443\u0442\u044c \u0432\u043a\u043b\u044e\u0447\u0430\u0442\u0438 \u0434\u043e\u0434\u0430\u0442\u043a\u043e\u0432\u0456 \u043a\u0440\u043e\u043a\u0438: \u043a\u043e\u043d\u0441\u0443\u043b\u044c\u0442\u0430\u0446\u0456\u044f, \u0442\u0435\u0441\u0442-\u0434\u0440\u0430\u0439\u0432, \u0443\u0437\u0433\u043e\u0434\u0436\u0435\u043d\u043d\u044f \u0443\u043c\u043e\u0432.&nbsp;<\/p>\n<\/div><\/div>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-group definitions-section fade-in\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%9A%D1%80%D0%BE%D0%BA_3_%D0%92%D0%B8%D1%8F%D0%B2%D0%BB%D0%B5%D0%BD%D0%BD%D1%8F_%D1%82%D0%BE%D1%87%D0%BE%D0%BA_%D0%B4%D0%BE%D1%82%D0%B8%D0%BA%D1%83_%D1%82%D0%B0_%D0%BA%D0%B0%D0%BD%D0%B0%D0%BB%D1%96%D0%B2\"><\/span>\u041a\u0440\u043e\u043a 3: \u0412\u0438\u044f\u0432\u043b\u0435\u043d\u043d\u044f \u0442\u043e\u0447\u043e\u043a \u0434\u043e\u0442\u0438\u043a\u0443 \u0442\u0430 \u043a\u0430\u043d\u0430\u043b\u0456\u0432&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-group content-block\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>\u0421\u043a\u043b\u0430\u0434\u0456\u0442\u044c \u043f\u043e\u0432\u043d\u0438\u0439 \u0441\u043f\u0438\u0441\u043e\u043a \u0442\u043e\u0447\u043e\u043a \u0434\u043e\u0442\u0438\u043a\u0443: \u0441\u0430\u0439\u0442, \u043b\u0435\u043d\u0434\u0456\u043d\u0433, \u0441\u043e\u0446\u043c\u0435\u0440\u0435\u0436\u0456, \u043c\u0435\u0441\u0435\u043d\u0434\u0436\u0435\u0440\u0438, email, \u043a\u043e\u043b-\u0446\u0435\u043d\u0442\u0440, \u043e\u0444\u043b\u0430\u0439\u043d-\u0442\u043e\u0447\u043a\u0438, \u0440\u0435\u043a\u043b\u0430\u043c\u0430. \u0414\u043b\u044f \u043a\u043e\u0436\u043d\u043e\u0457 \u0442\u043e\u0447\u043a\u0438 \u043e\u043f\u0438\u0448\u0456\u0442\u044c:&nbsp;<\/p>\n\n\n\n<ul>\n<li>\u0429\u043e \u0440\u043e\u0431\u0438\u0442\u044c \u043a\u043b\u0456\u0454\u043d\u0442?&nbsp;&nbsp;<\/li>\n\n\n\n<li>\u042f\u043a\u0456 \u043e\u0447\u0456\u043a\u0443\u0432\u0430\u043d\u043d\u044f \u0443 \u043a\u043b\u0456\u0454\u043d\u0442\u0430?&nbsp;&nbsp;<\/li>\n\n\n\n<li>\u042f\u043a\u0456 \u043c\u0435\u0442\u0440\u0438\u043a\u0438 \u043c\u043e\u0436\u043d\u0430 \u0432\u0438\u043c\u0456\u0440\u044f\u0442\u0438? (CTR, \u0447\u0430\u0441 \u043d\u0430 \u0441\u0442\u043e\u0440\u0456\u043d\u0446\u0456, bounce rate, \u0447\u0430\u0441 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u0456 \u0432 \u0447\u0430\u0442\u0456).&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><br>\u041f\u0440\u0438\u043a\u043b\u0430\u0434: \u044f\u043a\u0449\u043e \u043a\u043b\u0456\u0454\u043d\u0442 \u043f\u0438\u0448\u0435 \u0432 Instagram Direct \u0456 \u043e\u0442\u0440\u0438\u043c\u0443\u0454 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u044c \u0447\u0435\u0440\u0435\u0437 24 \u0433\u043e\u0434\u0438\u043d\u0438, \u0446\u0435 \u0432\u0436\u0435 \u0431\u0430\u0440&#8217;\u0454\u0440.&nbsp;<\/p>\n<\/div><\/div>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-group definitions-section fade-in\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%9A%D1%80%D0%BE%D0%BA_4_%D0%90%D0%BD%D0%B0%D0%BB%D1%96%D0%B7_%D0%B1%D0%B0%D1%80%D1%94%D1%80%D1%96%D0%B2_%D1%82%D0%B0_%D0%B1%D0%BE%D0%BB%D1%96%D0%B2_%D0%BA%D0%BB%D1%96%D1%94%D0%BD%D1%82%D0%B0\"><\/span>\u041a\u0440\u043e\u043a 4: \u0410\u043d\u0430\u043b\u0456\u0437 \u0431\u0430\u0440&#8217;\u0454\u0440\u0456\u0432 \u0442\u0430 \u0431\u043e\u043b\u0456\u0432 \u043a\u043b\u0456\u0454\u043d\u0442\u0430&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-group content-block\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>\u041d\u0430 \u043a\u043e\u0436\u043d\u043e\u043c\u0443 \u0435\u0442\u0430\u043f\u0456 \u0444\u0456\u043a\u0441\u0443\u0439\u0442\u0435, \u0449\u043e \u0437\u0430\u0432\u0430\u0436\u0430\u0454 \u043a\u043b\u0456\u0454\u043d\u0442\u0443 \u0440\u0443\u0445\u0430\u0442\u0438\u0441\u044f \u0434\u0430\u043b\u0456. \u0422\u0438\u043f\u043e\u0432\u0456 \u0431\u0430\u0440&#8217;\u0454\u0440\u0438:&nbsp;<\/p>\n\n\n\n<ul>\n<li>\u041d\u0435\u0437\u0440\u043e\u0437\u0443\u043c\u0456\u043b\u0438\u0439 \u0456\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441 \u0430\u0431\u043e \u0441\u043a\u043b\u0430\u0434\u043d\u0430 \u0444\u043e\u0440\u043c\u0430 \u0437\u0430\u043c\u043e\u0432\u043b\u0435\u043d\u043d\u044f.&nbsp;<\/li>\n\n\n\n<li>\u0414\u043e\u0432\u0433\u0435 \u0437\u0430\u0432\u0430\u043d\u0442\u0430\u0436\u0435\u043d\u043d\u044f \u0441\u0430\u0439\u0442\u0443.&nbsp;<\/li>\n\n\n\n<li>\u0412\u0456\u0434\u0441\u0443\u0442\u043d\u0456\u0441\u0442\u044c \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u0457 \u043f\u0440\u043e \u0441\u043a\u043b\u0430\u0434\/\u0440\u043e\u0437\u043c\u0456\u0440\u0438\/\u0443\u043c\u043e\u0432\u0438 \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0438.&nbsp;<\/li>\n\n\n\n<li>\u0414\u043e\u0432\u0433\u0435 \u043e\u0447\u0456\u043a\u0443\u0432\u0430\u043d\u043d\u044f \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u0456 \u0432 \u0447\u0430\u0442\u0456 \u0430\u0431\u043e \u043d\u0430 \u0434\u0437\u0432\u0456\u043d\u043e\u043a.&nbsp;<\/li>\n\n\n\n<li>\u0421\u043a\u043b\u0430\u0434\u043d\u0430 \u043f\u0440\u043e\u0446\u0435\u0434\u0443\u0440\u0430 \u043f\u043e\u0432\u0435\u0440\u043d\u0435\u043d\u043d\u044f.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><br>\u042f\u043a \u0434\u0456\u0437\u043d\u0430\u0442\u0438\u0441\u044f \u043f\u0440\u043e \u043f\u0440\u0438\u0445\u043e\u0432\u0430\u043d\u0456 \u0431\u0430\u0440&#8217;\u0454\u0440\u0438? \u0412\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0439\u0442\u0435 <a href=\"https:\/\/unitalk.cloud\/uk\/poslugy\/movna-analityka-unitalk\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u041c\u043e\u0432\u043d\u0443 \u0430\u043d\u0430\u043b\u0456\u0442\u0438\u043a\u0443<\/a>. \u0412\u043e\u043d\u0430 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u043d\u043e \u0430\u043d\u0430\u043b\u0456\u0437\u0443\u0454 100% \u0440\u043e\u0437\u043c\u043e\u0432 \u0456 \u0432\u0438\u0441\u0432\u0456\u0442\u043b\u044e\u0454 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0438: \u043d\u0430 \u0449\u043e \u0441\u043a\u0430\u0440\u0436\u0430\u0442\u044c\u0441\u044f \u043b\u044e\u0434\u0438, \u0447\u043e\u043c\u0443 \u0437\u0440\u0438\u0432\u0430\u044e\u0442\u044c\u0441\u044f \u0443\u0433\u043e\u0434\u0438. \u0426\u0435 \u043e\u0431&#8217;\u0454\u043a\u0442\u0438\u0432\u043d\u0456 \u0434\u0430\u043d\u0456, \u044f\u043a\u0456 \u0447\u0435\u0441\u043d\u0456\u0448\u0456 \u0437\u0430 \u0431\u0443\u0434\u044c-\u044f\u043a\u0438\u0439 \u0437\u0432\u0456\u0442 \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0430.&nbsp;<\/p>\n<\/div><\/div>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-group definitions-section fade-in\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%9A%D1%80%D0%BE%D0%BA_5_%D0%92%D0%B8%D0%B7%D0%BD%D0%B0%D1%87%D0%B5%D0%BD%D0%BD%D1%8F_%D0%BC%D0%BE%D0%B6%D0%BB%D0%B8%D0%B2%D0%BE%D1%81%D1%82%D0%B5%D0%B9_%D0%B4%D0%BB%D1%8F_%D0%BF%D0%BE%D0%BB%D1%96%D0%BF%D1%88%D0%B5%D0%BD%D0%BD%D1%8F_%D0%BA%D0%BB%D1%96%D1%94%D0%BD%D1%82%D1%81%D1%8C%D0%BA%D0%BE%D0%B3%D0%BE_%D0%B4%D0%BE%D1%81%D0%B2%D1%96%D0%B4%D1%83\"><\/span>\u041a\u0440\u043e\u043a 5: \u0412\u0438\u0437\u043d\u0430\u0447\u0435\u043d\u043d\u044f \u043c\u043e\u0436\u043b\u0438\u0432\u043e\u0441\u0442\u0435\u0439 \u0434\u043b\u044f \u043f\u043e\u043b\u0456\u043f\u0448\u0435\u043d\u043d\u044f \u043a\u043b\u0456\u0454\u043d\u0442\u0441\u044c\u043a\u043e\u0433\u043e \u0434\u043e\u0441\u0432\u0456\u0434\u0443&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-group content-block\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>\u041f\u0456\u0441\u043b\u044f \u0432\u0438\u044f\u0432\u043b\u0435\u043d\u043d\u044f \u0431\u0430\u0440&#8217;\u0454\u0440\u0456\u0432 \u0444\u043e\u0440\u043c\u0443\u0439\u0442\u0435 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u0456 \u0433\u0456\u043f\u043e\u0442\u0435\u0437\u0438 \u0442\u0430 \u0437\u0430\u0432\u0434\u0430\u043d\u043d\u044f:&nbsp;<\/p>\n\n\n\n<ul>\n<li>\u0421\u043f\u0440\u043e\u0441\u0442\u0438\u0442\u0438 \u0444\u043e\u0440\u043c\u0443 \u0437\u0430\u043c\u043e\u0432\u043b\u0435\u043d\u043d\u044f \u2013 \u0437\u043c\u0435\u043d\u0448\u0438\u0442\u0438 \u043a\u0456\u043b\u044c\u043a\u0456\u0441\u0442\u044c \u043f\u043e\u043b\u0456\u0432.&nbsp;<\/li>\n\n\n\n<li>\u0414\u043e\u0434\u0430\u0442\u0438 \u0432\u0456\u0434\u0436\u0435\u0442 \u0437\u0432\u043e\u0440\u043e\u0442\u043d\u043e\u0433\u043e \u0434\u0437\u0432\u0456\u043d\u043a\u0430 \u0430\u0431\u043e callback.&nbsp;&nbsp;<\/li>\n\n\n\n<li>\u0412\u043f\u0440\u043e\u0432\u0430\u0434\u0438\u0442\u0438 \u0447\u0430\u0442-\u0431\u043e\u0442 \u0434\u043b\u044f \u0448\u0432\u0438\u0434\u043a\u0438\u0445 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u0435\u0439 \u0442\u0430 FAQ.&nbsp;<\/li>\n\n\n\n<li>\u041f\u0435\u0440\u0435\u043f\u0438\u0441\u0430\u0442\u0438 \u0442\u0435\u043a\u0441\u0442\u0438 \u043d\u0430 \u0441\u0430\u0439\u0442\u0456 \u043f\u0440\u043e\u0441\u0442\u043e\u044e \u043c\u043e\u0432\u043e\u044e.&nbsp;<\/li>\n\n\n\n<li>\u041d\u0430\u043b\u0430\u0448\u0442\u0443\u0432\u0430\u0442\u0438 <a href=\"https:\/\/unitalk.cloud\/uk\/poslugy\/integraciya\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u0456\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0456\u044e CRM \u0437 \u0442\u0435\u043b\u0435\u0444\u043e\u043d\u0456\u0454\u044e<\/a>, \u0449\u043e\u0431 \u043e\u043f\u0435\u0440\u0430\u0442\u043e\u0440 \u0431\u0430\u0447\u0438\u0432 \u0456\u0441\u0442\u043e\u0440\u0456\u044e \u043a\u043b\u0456\u0454\u043d\u0442\u0430.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><br>\u041a\u043e\u0436\u043d\u0435 \u043f\u043e\u043b\u0456\u043f\u0448\u0435\u043d\u043d\u044f \u043f\u043e\u0432\u0438\u043d\u043d\u043e \u043c\u0430\u0442\u0438 \u043c\u0435\u0442\u0440\u0438\u043a\u0443 \u0443\u0441\u043f\u0456\u0445\u0443: \u0437\u043d\u0438\u0436\u0435\u043d\u043d\u044f bounce rate, \u0437\u0440\u043e\u0441\u0442\u0430\u043d\u043d\u044f \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457 \u043a\u043e\u0448\u0438\u043a\u0430, \u0437\u043c\u0435\u043d\u0448\u0435\u043d\u043d\u044f \u0447\u0430\u0441\u0443 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u0456 \u0432 \u0447\u0430\u0442\u0456, \u0437\u0440\u043e\u0441\u0442\u0430\u043d\u043d\u044f NPS.&nbsp;<\/p>\n<\/div><\/div>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-group definitions-section fade-in\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%86%D0%BD%D1%81%D1%82%D1%80%D1%83%D0%BC%D0%B5%D0%BD%D1%82%D0%B8_%D0%B4%D0%BB%D1%8F_%D0%B2%D1%96%D0%B7%D1%83%D0%B0%D0%BB%D1%96%D0%B7%D0%B0%D1%86%D1%96%D1%97_%D0%BA%D0%B0%D1%80%D1%82%D0%B8_%D1%88%D0%BB%D1%8F%D1%85%D1%83_%D0%BA%D0%BB%D1%96%D1%94%D0%BD%D1%82%D0%B0\"><\/span>\u0406\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0438 \u0434\u043b\u044f \u0432\u0456\u0437\u0443\u0430\u043b\u0456\u0437\u0430\u0446\u0456\u0457 \u043a\u0430\u0440\u0442\u0438 \u0448\u043b\u044f\u0445\u0443 \u043a\u043b\u0456\u0454\u043d\u0442\u0430&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-group content-block\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>\u0414\u043b\u044f \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u0442\u0430 \u0432\u0456\u0437\u0443\u0430\u043b\u0456\u0437\u0430\u0446\u0456\u0457 CJM \u043f\u0456\u0434\u0456\u0439\u0434\u0443\u0442\u044c \u0440\u0456\u0437\u043d\u0456 \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0438 \u0437\u0430\u043b\u0435\u0436\u043d\u043e \u0432\u0456\u0434 \u0437\u0430\u0432\u0434\u0430\u043d\u044c:&nbsp;<\/p>\n\n\n\n<ul>\n<li><strong>Google Sheets \/ Excel<\/strong> \u2013 \u0448\u0432\u0438\u0434\u043a\u0438\u0439 \u0441\u0442\u0430\u0440\u0442 \u0456 \u0440\u043e\u0431\u043e\u0442\u0430 \u0437 \u0434\u0430\u043d\u0438\u043c\u0438.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/miro.com\/index\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Miro<\/strong><\/a><strong> \/ <\/strong><a href=\"https:\/\/www.figma.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Figma<\/strong><\/a> \u2013 \u0432\u0456\u0437\u0443\u0430\u043b\u0456\u0437\u0430\u0446\u0456\u044f \u0442\u0430 \u0441\u043f\u0456\u043b\u044c\u043d\u0430 \u0440\u043e\u0431\u043e\u0442\u0430 \u043a\u043e\u043c\u0430\u043d\u0434\u0438.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/uxpressia.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>UXPressia<\/strong><\/a> \u2013 \u0441\u043f\u0435\u0446\u0456\u0430\u043b\u0456\u0437\u043e\u0432\u0430\u043d\u0438\u0439 \u0441\u0435\u0440\u0432\u0456\u0441 \u0434\u043b\u044f CJM \u0437 \u0448\u0430\u0431\u043b\u043e\u043d\u0430\u043c\u0438.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.lucidchart.com\/pages\/ru\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Lucidchart <\/strong><\/a><strong>\/ <\/strong><a href=\"http:\/\/draw.io\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Draw.io<\/strong><\/a> \u2013 \u0434\u0456\u0430\u0433\u0440\u0430\u043c\u0438 \u0442\u0430 \u0441\u0445\u0435\u043c\u0438.&nbsp;<\/li>\n\n\n\n<li><strong>\u0421\u0442\u0456\u043a\u0435\u0440\u0438 \u0442\u0430 \u0434\u043e\u0448\u043a\u0430 <\/strong>\u2013 \u0434\u043b\u044f \u0436\u0438\u0432\u043e\u0433\u043e \u0432\u043e\u0440\u043a\u0448\u043e\u043f\u0443 \u0442\u0430 \u043c\u043e\u0437\u043a\u043e\u0432\u043e\u0433\u043e \u0448\u0442\u0443\u0440\u043c\u0443.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><br>\u0412\u0438\u0431\u0456\u0440 \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0443 \u0437\u0430\u043b\u0435\u0436\u0438\u0442\u044c \u0432\u0456\u0434 \u0442\u043e\u0433\u043e, \u0447\u0438 \u0445\u043e\u0447\u0435\u0442\u0435 \u0432\u0438 \u0448\u0432\u0438\u0434\u043a\u043e \u0437\u0456\u0431\u0440\u0430\u0442\u0438 \u0434\u0430\u043d\u0456 \u0430\u0431\u043e \u043f\u0456\u0434\u0433\u043e\u0442\u0443\u0432\u0430\u0442\u0438 \u043f\u0440\u0435\u0437\u0435\u043d\u0442\u0430\u0446\u0456\u044e \u0434\u043b\u044f \u043a\u0435\u0440\u0456\u0432\u043d\u0438\u0446\u0442\u0432\u0430.<\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1152\" src=\"https:\/\/unitalk.cloud\/wp-content\/uploads\/2026\/02\/miro-z-cjm.jpg\" alt=\"\" class=\"wp-image-152633\" title=\"\u0421\u043a\u0440\u0456\u043d\u0448\u043e\u0442 \u0440\u043e\u0431\u043e\u0447\u043e\u0433\u043e \u043f\u0440\u043e\u0441\u0442\u043e\u0440\u0443 Miro \u0437 CJM - \u0411\u043b\u043e\u0433 UniTalk\" srcset=\"https:\/\/unitalk.cloud\/wp-content\/uploads\/2026\/02\/miro-z-cjm.jpg 2048w, https:\/\/unitalk.cloud\/wp-content\/uploads\/2026\/02\/miro-z-cjm-604x340.jpg 604w, https:\/\/unitalk.cloud\/wp-content\/uploads\/2026\/02\/miro-z-cjm-1024x576.jpg 1024w, https:\/\/unitalk.cloud\/wp-content\/uploads\/2026\/02\/miro-z-cjm-768x432.jpg 768w, https:\/\/unitalk.cloud\/wp-content\/uploads\/2026\/02\/miro-z-cjm-1536x864.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/figure>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-group definitions-section fade-in\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%A2%D0%B8%D0%BF%D0%BE%D0%B2%D1%96_%D0%BF%D0%BE%D0%BC%D0%B8%D0%BB%D0%BA%D0%B8_%D0%BF%D1%80%D0%B8_%D1%81%D1%82%D0%B2%D0%BE%D1%80%D0%B5%D0%BD%D0%BD%D1%96_CJM\"><\/span>\u0422\u0438\u043f\u043e\u0432\u0456 \u043f\u043e\u043c\u0438\u043b\u043a\u0438 \u043f\u0440\u0438 \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u0456 CJM&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol class=\"content-block\">\n<li><strong>\u041a\u0430\u0440\u0442\u0430 \u0437\u0430\u0440\u0430\u0434\u0438 \u043a\u0430\u0440\u0442\u0438. <\/strong>CJM \u043f\u043e\u0432\u0438\u043d\u043d\u0430 \u0431\u0443\u0442\u0438 \u0440\u043e\u0431\u043e\u0447\u0438\u043c \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u043c: \u043a\u043e\u0436\u043d\u0430 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0430 \u2013 \u0437\u0430\u0432\u0434\u0430\u043d\u043d\u044f \u0432 \u0442\u0430\u0441\u043a-\u0442\u0440\u0435\u043a\u0435\u0440\u0456.&nbsp;<\/li>\n\n\n\n<li><strong>\u0406\u0433\u043d\u043e\u0440\u0443\u0432\u0430\u043d\u043d\u044f \u0441\u043f\u0456\u0432\u0440\u043e\u0431\u0456\u0442\u043d\u0438\u043a\u0456\u0432.<\/strong> \u041e\u043f\u0435\u0440\u0430\u0442\u043e\u0440\u0438 \u0442\u0430 \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0438 \u0437\u043d\u0430\u044e\u0442\u044c \u0440\u0435\u0430\u043b\u044c\u043d\u0456 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0438 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432 \u2013 \u0437\u0430\u043b\u0443\u0447\u0430\u0439\u0442\u0435 \u0457\u0445.&nbsp;<\/li>\n\n\n\n<li><strong>\u0420\u043e\u0431\u0438\u0442\u0438 \u043a\u0430\u0440\u0442\u0443 \u043e\u0434\u043d\u0443 \u0434\u043b\u044f \u0432\u0441\u0456\u0445. <\/strong>\u041f\u043e\u0442\u0440\u0456\u0431\u043d\u0456 \u043e\u043a\u0440\u0435\u043c\u0456 \u043a\u0430\u0440\u0442\u0438 \u0434\u043b\u044f \u043a\u043b\u044e\u0447\u043e\u0432\u0438\u0445 \u043e\u0441\u0456\u0431 \u0442\u0430 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0456\u0432.&nbsp;<\/li>\n\n\n\n<li><strong>\u0417\u0430\u043d\u0430\u0434\u0442\u043e \u0441\u043a\u043b\u0430\u0434\u043d\u0430 \u0432\u0456\u0437\u0443\u0430\u043b\u0456\u0437\u0430\u0446\u0456\u044f.<\/strong> \u041a\u0430\u0440\u0442\u0430 \u043f\u043e\u0432\u0438\u043d\u043d\u0430 \u0431\u0443\u0442\u0438 \u0437\u0440\u043e\u0437\u0443\u043c\u0456\u043b\u043e\u044e \u0456 \u0437\u0430\u0441\u0442\u043e\u0441\u043e\u0432\u043d\u043e\u044e.&nbsp;<\/li>\n\n\n\n<li><strong>\u041d\u0435 \u0432\u0438\u043c\u0456\u0440\u044e\u0432\u0430\u0442\u0438 \u0435\u0444\u0435\u043a\u0442.<\/strong> \u0412\u043f\u0440\u043e\u0432\u0430\u0434\u0438\u043b\u0438 \u0437\u043c\u0456\u043d\u0443 \u2013 \u043f\u043e\u0441\u0442\u0430\u0432\u0442\u0435 KPI \u0456 \u0441\u0442\u0435\u0436\u0442\u0435 \u0437\u0430 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u043c.&nbsp;<\/li>\n<\/ol>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-group definitions-section fade-in\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%9F%D1%80%D0%B8%D0%BA%D0%BB%D0%B0%D0%B4%D0%B8_Customer_Journey_Map_%D0%B4%D0%BB%D1%8F_%D1%80%D1%96%D0%B7%D0%BD%D0%B8%D1%85_%D0%BD%D1%96%D1%88\"><\/span>\u041f\u0440\u0438\u043a\u043b\u0430\u0434\u0438 Customer Journey Map \u0434\u043b\u044f \u0440\u0456\u0437\u043d\u0438\u0445 \u043d\u0456\u0448&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u041d\u0438\u0436\u0447\u0435 \u2013 \u043a\u043e\u0440\u043e\u0442\u043a\u0456 \u0456\u0441\u0442\u043e\u0440\u0456\u0457, \u044f\u043a\u0456 \u043f\u043e\u043a\u0430\u0437\u0443\u044e\u0442\u044c, \u044f\u043a \u0433\u043b\u0438\u0431\u043e\u043a\u0435 \u0440\u043e\u0437\u0443\u043c\u0456\u043d\u043d\u044f \u0448\u043b\u044f\u0445\u0443 \u043a\u043b\u0456\u0454\u043d\u0442\u0430 \u0434\u043e\u043f\u043e\u043c\u0430\u0433\u0430\u0454 \u0431\u0440\u0435\u043d\u0434\u0430\u043c \u0441\u0442\u0430\u0432\u0430\u0442\u0438 \u043b\u0456\u0434\u0435\u0440\u0430\u043c\u0438 \u0443 \u0441\u0432\u043e\u0457\u0439 \u0441\u0444\u0435\u0440\u0456.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%A4%D1%96%D0%BD%D1%82%D0%B5%D1%85_Monobank_%E2%80%93_%D1%82%D1%80%D0%B0%D0%BD%D1%81%D1%84%D0%BE%D1%80%D0%BC%D0%B0%D1%86%D1%96%D1%8F_%D0%B1%D0%B0%D0%BD%D0%BA%D1%96%D0%B2%D1%81%D1%8C%D0%BA%D0%BE%D0%B3%D0%BE_%D1%81%D0%B5%D1%80%D0%B2%D1%96%D1%81%D1%83\"><\/span>\u0424\u0456\u043d\u0442\u0435\u0445: <a href=\"https:\/\/monobank.ua\/\" target=\"_blank\" rel=\"noreferrer noopener\">Monobank<\/a> \u2013 \u0442\u0440\u0430\u043d\u0441\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u044f \u0431\u0430\u043d\u043a\u0456\u0432\u0441\u044c\u043a\u043e\u0433\u043e \u0441\u0435\u0440\u0432\u0456\u0441\u0443&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-group content-block\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>Monobank \u0441\u0442\u0430\u0432 \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u043c\u043e\u0431\u0456\u043b\u044c\u043d\u0438\u043c \u0431\u0430\u043d\u043a\u043e\u043c, \u0430 \u0443\u043b\u044e\u0431\u043b\u0435\u043d\u0438\u043c \u0444\u0456\u043d\u0430\u043d\u0441\u043e\u0432\u0438\u043c \u0441\u0435\u0440\u0432\u0456\u0441\u043e\u043c \u043c\u0456\u043b\u044c\u0439\u043e\u043d\u0456\u0432. \u041a\u043e\u043c\u0430\u043d\u0434\u0430 \u0437\u0430\u0441\u043d\u043e\u0432\u043d\u0438\u043a\u0456\u0432, \u044f\u043a\u0456 \u0440\u0430\u043d\u0456\u0448\u0435 \u043f\u0440\u0430\u0446\u044e\u0432\u0430\u043b\u0438 \u0443 \u0432\u0435\u043b\u0438\u043a\u0438\u0445 \u0431\u0430\u043d\u043a\u0456\u0432\u0441\u044c\u043a\u0438\u0445 \u043f\u0440\u043e\u0435\u043a\u0442\u0430\u0445, \u0432\u0438\u0440\u0456\u0448\u0438\u043b\u0430 \u043f\u0456\u0434\u0456\u0439\u0442\u0438 \u0434\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0443 \u043d\u0435 \u044f\u043a \u0434\u043e \u00ab\u0431\u0430\u043d\u043a\u0456\u0432\u0441\u044c\u043a\u043e\u0433\u043e \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0443\u00bb, \u0430 \u044f\u043a \u0434\u043e \u0449\u043e\u0434\u0435\u043d\u043d\u043e\u0457 \u043a\u043e\u0440\u0438\u0441\u043d\u043e\u0457 \u043f\u043e\u0441\u043b\u0443\u0433\u0438. \u0412\u043e\u043d\u0438 \u0434\u0435\u0442\u0430\u043b\u044c\u043d\u043e \u0432\u0438\u0432\u0447\u0438\u043b\u0438 \u043f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u0443 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0456\u0432: \u0449\u043e \u0432\u0438\u043a\u043b\u0438\u043a\u0430\u0454 \u043d\u0435\u0434\u043e\u0432\u0456\u0440\u0443, \u044f\u043a\u0456 \u043a\u0440\u043e\u043a\u0438 \u0433\u0430\u043b\u044c\u043c\u0443\u044e\u0442\u044c \u043e\u0444\u043e\u0440\u043c\u043b\u0435\u043d\u043d\u044f \u0440\u0430\u0445\u0443\u043d\u043a\u0443, \u044f\u043a\u0456 \u043e\u043f\u0435\u0440\u0430\u0446\u0456\u0457 \u0437\u0434\u0430\u044e\u0442\u044c\u0441\u044f \u0441\u043a\u043b\u0430\u0434\u043d\u0438\u043c\u0438.&nbsp;<\/p>\n\n\n\n<p>\u0407\u0445\u043d\u0456\u0439 \u043f\u0456\u0434\u0445\u0456\u0434 \u043f\u0440\u043e\u0441\u0442\u0438\u0439 \u0456 \u043f\u043e\u0442\u0443\u0436\u043d\u0438\u0439: \u043c\u0430\u043a\u0441\u0438\u043c\u0443\u043c \u0443\u0441\u0456\u0445 \u043f\u0440\u043e\u0446\u0435\u0441\u0456\u0432 \u043f\u0435\u0440\u0435\u043d\u043e\u0441\u0438\u0442\u044c\u0441\u044f \u0432 \u0434\u043e\u0434\u0430\u0442\u043e\u043a, \u0437\u0430\u0439\u0432\u0456 \u043a\u0440\u043e\u043a\u0438 \u0432\u0438\u0434\u0430\u043b\u044f\u044e\u0442\u044c\u0441\u044f, \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u044f \u0431\u0443\u0434\u0443\u0454\u0442\u044c\u0441\u044f \u0437\u0440\u043e\u0437\u0443\u043c\u0456\u043b\u043e\u044e \u043c\u043e\u0432\u043e\u044e, \u0430 \u0456\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441 \u0432\u0440\u0430\u0445\u043e\u0432\u0443\u0454 \u0440\u0435\u0430\u043b\u044c\u043d\u0456 \u0441\u0446\u0435\u043d\u0430\u0440\u0456\u0457 \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u043d\u043d\u044f. Monobank \u043f\u043e\u043a\u0430\u0437\u0443\u0454 \u043f\u0440\u0438\u043a\u043b\u0430\u0434 \u0442\u043e\u0433\u043e, \u044f\u043a \u0444\u043e\u043a\u0443\u0441 \u043d\u0430 \u0437\u0440\u0443\u0447\u043d\u043e\u0441\u0442\u0456 \u043a\u043b\u0456\u0454\u043d\u0442\u0430, \u0430 \u043d\u0435 \u043d\u0430 \u0432\u043d\u0443\u0442\u0440\u0456\u0448\u043d\u0456\u0445 \u043f\u0440\u043e\u0446\u0435\u0434\u0443\u0440\u0430\u0445, \u043f\u0435\u0440\u0435\u0442\u0432\u043e\u0440\u044e\u0454 \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u043d\u0430 lovemark \u2014 \u0431\u0440\u0435\u043d\u0434, \u044f\u043a\u0438\u0439 \u043b\u044e\u0434\u0438 \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u0432\u0438\u0431\u0438\u0440\u0430\u044e\u0442\u044c, \u0430 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u044e\u0442\u044c\u0441\u044f \u0456 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u044e\u0442\u044c \u0456\u043d\u0448\u0438\u043c.&nbsp;&nbsp;&nbsp;<\/p>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%A0%D1%96%D1%82%D0%B5%D0%B9%D0%BB_%D0%90%D0%B2%D1%80%D0%BE%D1%80%D0%B0_%E2%80%93_%D0%B5%D0%BC%D0%BE%D1%86%D1%96%D1%97_%D0%B4%D0%BE%D1%81%D0%B2%D1%96%D0%B4_%D1%96_%D0%B5%D0%BB%D0%B5%D0%BC%D0%B5%D0%BD%D1%82_%D0%B3%D1%80%D0%B8\"><\/span>\u0420\u0456\u0442\u0435\u0439\u043b: <a href=\"https:\/\/avrora.ua\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u0410\u0432\u0440\u043e\u0440\u0430<\/a> \u2013 \u0435\u043c\u043e\u0446\u0456\u0457, \u0434\u043e\u0441\u0432\u0456\u0434 \u0456 \u0435\u043b\u0435\u043c\u0435\u043d\u0442 \u0433\u0440\u0438&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-group content-block\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>\u0410\u0432\u0440\u043e\u0440\u0430 \u2013 \u0446\u0435 \u043d\u0435 \u0437\u0432\u0438\u0447\u0430\u0439\u043d\u0438\u0439 \u043c\u0430\u0433\u0430\u0437\u0438\u043d, \u0430 \u0434\u043e\u0441\u0432\u0456\u0434, \u044f\u043a\u0438\u0439 \u0445\u043e\u0447\u0435\u0442\u044c\u0441\u044f \u043f\u0435\u0440\u0435\u0436\u0438\u0432\u0430\u0442\u0438 \u0437\u043d\u043e\u0432\u0443 \u0456 \u0437\u043d\u043e\u0432\u0443. \u0422\u0443\u0442 \u0440\u043e\u0437\u0443\u043c\u0456\u044e\u0442\u044c, \u0449\u043e \u0448\u043b\u044f\u0445 \u043f\u043e\u043a\u0443\u043f\u0446\u044f \u043f\u043e\u0447\u0438\u043d\u0430\u0454\u0442\u044c\u0441\u044f \u0437\u0430\u0434\u043e\u0432\u0433\u043e \u0434\u043e \u043a\u0430\u0441\u0438: \u0437 \u043c\u043e\u043c\u0435\u043d\u0442\u0443, \u043a\u043e\u043b\u0438 \u043b\u044e\u0434\u0438\u043d\u0430 \u0434\u0443\u043c\u0430\u0454 \u00ab\u0430 \u0449\u043e \u0446\u0456\u043a\u0430\u0432\u043e\u0433\u043e \u043c\u043e\u0436\u043d\u0430 \u0437\u043d\u0430\u0439\u0442\u0438 \u0441\u044c\u043e\u0433\u043e\u0434\u043d\u0456?\u00bb.&nbsp;<\/p>\n\n\n\n<p>\u0424\u0456\u043b\u043e\u0441\u043e\u0444\u0456\u044f \u0431\u0440\u0435\u043d\u0434\u0443 \u2013 <em>Win-Win-Win:<\/em> \u0432\u0438\u0433\u0440\u0430\u0448 \u043a\u043b\u0456\u0454\u043d\u0442\u0430, \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0443 \u0456 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0456\u0432. Avrora \u0441\u0442\u0432\u043e\u0440\u0438\u043b\u0430 \u0430\u0442\u043c\u043e\u0441\u0444\u0435\u0440\u0443 <em>\u043f\u043e\u043b\u044e\u0432\u0430\u043d\u043d\u044f \u0437\u0430 \u0437\u043d\u0430\u0445\u0456\u0434\u043a\u0430\u043c\u0438<\/em>, \u0434\u0435 \u043a\u043e\u0436\u0435\u043d \u0432\u0456\u0437\u0438\u0442 \u043f\u0440\u0438\u043d\u043e\u0441\u0438\u0442\u044c \u0435\u043c\u043e\u0446\u0456\u0457, \u0430 \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u043f\u043e\u043a\u0443\u043f\u043a\u0443. \u0422\u043e\u0432\u0430\u0440\u0438 \u0440\u043e\u0437\u0442\u0430\u0448\u043e\u0432\u0430\u043d\u0456 \u0442\u0430\u043a, \u0449\u043e\u0431 \u0441\u0442\u0438\u043c\u0443\u043b\u044e\u0432\u0430\u0442\u0438 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f; \u0443\u043d\u0456\u043a\u0430\u043b\u044c\u043d\u0456 \u043f\u0440\u0430\u0432\u0438\u043b\u0430 \u043f\u043e\u0432\u0435\u0440\u043d\u0435\u043d\u043d\u044f \u0456 \u043f\u0440\u043e\u0437\u043e\u0440\u0456 \u0446\u0456\u043d\u0438 \u0437\u043d\u0456\u043c\u0430\u044e\u0442\u044c \u0441\u0443\u043c\u043d\u0456\u0432\u0438. \u0426\u0435\u0439 \u0435\u043c\u043e\u0446\u0456\u0439\u043d\u0438\u0439 \u0448\u043b\u044f\u0445 \u043a\u043b\u0456\u0454\u043d\u0442\u0430 \u0440\u043e\u0431\u0438\u0442\u044c \u0431\u0440\u0435\u043d\u0434 \u043f\u0440\u0438\u0432\u0430\u0431\u043b\u0438\u0432\u0438\u043c \u043d\u0435 \u0442\u0456\u043b\u044c\u043a\u0438 \u0434\u043b\u044f \u043f\u043e\u043a\u0443\u043f\u043a\u0438, \u0430\u043b\u0435 \u0456 <em>\u0434\u043b\u044f \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u0438\u0445 \u0432\u0456\u0437\u0438\u0442\u0456\u0432 \u0456 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0456\u0439<\/em>.&nbsp;&nbsp;<\/p>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%9B%D0%BE%D0%B3%D1%96%D1%81%D1%82%D0%B8%D0%BA%D0%B0_%D0%9D%D0%BE%D0%B2%D0%B0_%D0%9F%D0%BE%D1%88%D1%82%D0%B0_%E2%80%93_%D1%81%D0%B5%D1%80%D0%B2%D1%96%D1%81_%D1%8F%D0%BA%D0%B8%D0%B9_%D1%81%D1%82%D0%B0%D0%B2_%D1%87%D0%B0%D1%81%D1%82%D0%B8%D0%BD%D0%BE%D1%8E_%D0%B6%D0%B8%D1%82%D1%82%D1%8F\"><\/span>\u041b\u043e\u0433\u0456\u0441\u0442\u0438\u043a\u0430: <a href=\"https:\/\/novaposhta.ua\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u041d\u043e\u0432\u0430 \u041f\u043e\u0448\u0442\u0430<\/a> \u2013 \u0441\u0435\u0440\u0432\u0456\u0441, \u044f\u043a\u0438\u0439 \u0441\u0442\u0430\u0432 \u0447\u0430\u0441\u0442\u0438\u043d\u043e\u044e \u0436\u0438\u0442\u0442\u044f&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-group content-block\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>\u041d\u043e\u0432\u0430 \u041f\u043e\u0448\u0442\u0430 \u0443\u0432\u0456\u0439\u0448\u043b\u0430 \u0432 \u043f\u043e\u0432\u0441\u044f\u043a\u0434\u0435\u043d\u043d\u0435 \u0436\u0438\u0442\u0442\u044f \u043c\u0456\u043b\u044c\u0439\u043e\u043d\u0456\u0432 \u0443\u043a\u0440\u0430\u0457\u043d\u0446\u0456\u0432 \u043d\u0435 \u0442\u0456\u043b\u044c\u043a\u0438 \u044f\u043a \u0441\u043b\u0443\u0436\u0431\u0430 \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0438, \u0430\u043b\u0435 \u044f\u043a \u043a\u043b\u044e\u0447\u043e\u0432\u0438\u0439 \u0435\u043b\u0435\u043c\u0435\u043d\u0442 \u043a\u043b\u0456\u0454\u043d\u0442\u0441\u044c\u043a\u043e\u0433\u043e \u0434\u043e\u0441\u0432\u0456\u0434\u0443. \u0414\u043b\u044f \u0431\u0430\u0433\u0430\u0442\u044c\u043e\u0445 \u0448\u043b\u044f\u0445 \u043a\u043b\u0456\u0454\u043d\u0442\u0430 \u043f\u043e\u0447\u0438\u043d\u0430\u0454\u0442\u044c\u0441\u044f \u043d\u0435 \u0437 \u0442\u043e\u0432\u0430\u0440\u0443, \u0430 \u0437 \u0442\u043e\u0433\u043e, \u044f\u043a <em>\u0448\u0432\u0438\u0434\u043a\u043e \u0456 \u0437\u0440\u0443\u0447\u043d\u043e \u043e\u0442\u0440\u0438\u043c\u0430\u0442\u0438 \u0442\u0435, \u0449\u043e \u0432\u0456\u043d \u0437\u0430\u043c\u043e\u0432\u0438\u0432<\/em>.&nbsp;<\/p>\n\n\n\n<p>\u041a\u043e\u043c\u043f\u0430\u043d\u0456\u044f \u0456\u043d\u0432\u0435\u0441\u0442\u0443\u0432\u0430\u043b\u0430 \u0432 \u0442\u043e\u0439 \u0444\u0430\u043a\u0442, \u0449\u043e \u0437\u0440\u0443\u0447\u043d\u0456\u0441\u0442\u044c \u043a\u043b\u0456\u0454\u043d\u0442\u0430 \u0437\u0430\u043b\u0435\u0436\u0438\u0442\u044c \u0432\u0456\u0434 \u0448\u0432\u0438\u0434\u043a\u043e\u0441\u0442\u0456, \u043f\u0440\u043e\u0441\u0442\u043e\u0442\u0438 \u0442\u0430 \u043f\u0440\u043e\u0437\u043e\u0440\u043e\u0441\u0442\u0456 \u043f\u0440\u043e\u0446\u0435\u0441\u0443: \u0448\u0438\u0440\u043e\u043a\u0430 \u043c\u0435\u0440\u0435\u0436\u0430 \u0432\u0456\u0434\u0434\u0456\u043b\u0435\u043d\u044c, \u0437\u0440\u043e\u0437\u0443\u043c\u0456\u043b\u0456 \u0456\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441\u0438 \u0432\u0456\u0434\u0441\u0442\u0435\u0436\u0435\u043d\u043d\u044f, \u0437\u0440\u0443\u0447\u043d\u0456 \u043e\u043f\u0446\u0456\u0457 \u043e\u0442\u0440\u0438\u043c\u0430\u043d\u043d\u044f \u0442\u0430 \u0432\u0456\u0434\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u043d\u044f, \u043f\u0440\u043e\u0434\u0443\u043c\u0430\u043d\u0456 \u043f\u043e\u0432\u0456\u0434\u043e\u043c\u043b\u0435\u043d\u043d\u044f \u0442\u0430 \u0434\u0440\u0443\u0436\u043d\u044f \u043f\u0456\u0434\u0442\u0440\u0438\u043c\u043a\u0430.&nbsp;<br>\u0426\u0435 \u0442\u043e\u0439 \u0432\u0438\u043f\u0430\u0434\u043e\u043a, \u043a\u043e\u043b\u0438 \u0431\u0456\u0437\u043d\u0435\u0441 \u0441\u0442\u0430\u0432 \u043a\u0440\u0430\u0449\u0438\u043c \u043d\u0435 \u0442\u043e\u043c\u0443, \u0449\u043e \u00ab\u0442\u0430\u043a \u0442\u0440\u0435\u0431\u0430\u00bb, \u0430 \u0442\u043e\u043c\u0443 \u0449\u043e \u0437\u0440\u043e\u0437\u0443\u043c\u0456\u0432, \u044f\u043a \u043b\u044e\u0434\u0438 \u0436\u0438\u0432\u0443\u0442\u044c \u0456 \u044f\u043a \u0432\u0430\u0436\u043b\u0438\u0432\u0456 \u0434\u043b\u044f \u043d\u0438\u0445 \u0448\u0432\u0438\u0434\u043a\u0456\u0441\u0442\u044c, \u043d\u0430\u0434\u0456\u0439\u043d\u0456\u0441\u0442\u044c \u0456 \u043f\u0440\u043e\u0441\u0442\u043e\u0442\u0430 \u0432 \u043a\u043e\u0436\u043d\u0456\u0439 \u0432\u0437\u0430\u0454\u043c\u043e\u0434\u0456\u0457.&nbsp;<\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1169\" src=\"https:\/\/unitalk.cloud\/wp-content\/uploads\/2026\/02\/customer-journey-stage-metrics-uk.png\" alt=\"\" class=\"wp-image-152639\" title=\"\u041c\u0435\u0442\u0440\u0438\u043a\u0438 \u0437\u0430 \u0435\u0442\u0430\u043f\u0430\u043c\u0438 Customer Journey - \u0411\u043b\u043e\u0433 UniTalk\" srcset=\"https:\/\/unitalk.cloud\/wp-content\/uploads\/2026\/02\/customer-journey-stage-metrics-uk.png 1920w, https:\/\/unitalk.cloud\/wp-content\/uploads\/2026\/02\/customer-journey-stage-metrics-uk-558x340.png 558w, https:\/\/unitalk.cloud\/wp-content\/uploads\/2026\/02\/customer-journey-stage-metrics-uk-1024x623.png 1024w, https:\/\/unitalk.cloud\/wp-content\/uploads\/2026\/02\/customer-journey-stage-metrics-uk-768x468.png 768w, https:\/\/unitalk.cloud\/wp-content\/uploads\/2026\/02\/customer-journey-stage-metrics-uk-1536x935.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-group definitions-section fade-in\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%97%D0%B0%D0%BA%D0%BB%D1%8E%D1%87%D0%B5%D0%BD%D0%BD%D1%8F\"><\/span>\u0417\u0430\u043a\u043b\u044e\u0447\u0435\u043d\u043d\u044f&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"content-block\">Customer Journey Map \u2013 \u0446\u0435 \u043d\u0435 \u0447\u0430\u0440\u0456\u0432\u043d\u0430 \u0442\u0430\u0431\u043b\u0435\u0442\u043a\u0430, \u0430 \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442, \u044f\u043a\u0438\u0439 \u043f\u043e\u043a\u0430\u0437\u0443\u0454, \u0434\u0435 \u0441\u0430\u043c\u0435 \u043a\u043b\u0456\u0454\u043d\u0442 \u0432\u0442\u0440\u0430\u0447\u0430\u0454 \u0456\u043d\u0442\u0435\u0440\u0435\u0441 \u0456 \u0447\u043e\u043c\u0443. \u041f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e \u043f\u043e\u0431\u0443\u0434\u043e\u0432\u0430\u043d\u0430 CJM \u0434\u043e\u043f\u043e\u043c\u0430\u0433\u0430\u0454 \u0441\u0438\u043d\u0445\u0440\u043e\u043d\u0456\u0437\u0443\u0432\u0430\u0442\u0438 \u043a\u043e\u043c\u0430\u043d\u0434\u0438, \u043f\u043e\u043b\u0456\u043f\u0448\u0438\u0442\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u0456 \u0441\u0435\u0440\u0432\u0456\u0441, \u0456 \u0432 \u043f\u0456\u0434\u0441\u0443\u043c\u043a\u0443 \u2013 \u0437\u0431\u0456\u043b\u044c\u0448\u0438\u0442\u0438 \u0434\u043e\u0445\u0456\u0434. \u041f\u043e\u0447\u043d\u0456\u0442\u044c \u0437 \u043c\u0430\u043b\u043e\u0433\u043e: \u0437\u0431\u0435\u0440\u0456\u0442\u044c \u0434\u0430\u043d\u0456, \u043e\u043f\u0438\u0448\u0456\u0442\u044c \u043f\u0435\u0440\u0441\u043e\u043d\u0443, \u0432\u0456\u0437\u0443\u0430\u043b\u0456\u0437\u0443\u0439\u0442\u0435 \u0448\u043b\u044f\u0445 \u0456 \u043f\u0435\u0440\u0435\u0442\u0432\u043e\u0440\u0456\u0442\u044c \u0437\u043d\u0430\u0439\u0434\u0435\u043d\u0456 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0438 \u043d\u0430 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u0456 \u0437\u0430\u0432\u0434\u0430\u043d\u043d\u044f.&nbsp;<\/p>\n\n\n\n<p class=\"paragraph-border-highlight\"><strong>\u041f\u0440\u0430\u043a\u0442\u0438\u0447\u043d\u0438\u0439 \u0447\u0435\u043b\u0435\u043d\u0434\u0436:<\/strong> \u0441\u043f\u0440\u043e\u0431\u0443\u0439\u0442\u0435 \u043f\u0440\u043e\u0439\u0442\u0438 \u0448\u043b\u044f\u0445 \u0441\u0432\u043e\u0433\u043e \u043a\u043b\u0456\u0454\u043d\u0442\u0430: \u0437\u0430\u0442\u0435\u043b\u0435\u0444\u043e\u043d\u0443\u0439\u0442\u0435 \u0432 \u043a\u043e\u043b-\u0446\u0435\u043d\u0442\u0440, \u0437\u0430\u0434\u0430\u0439\u0442\u0435 \u043d\u0435\u0437\u0440\u0443\u0447\u043d\u0435 \u043f\u0438\u0442\u0430\u043d\u043d\u044f \u0432 \u0447\u0430\u0442\u0456, \u0441\u043f\u0440\u043e\u0431\u0443\u0439\u0442\u0435 \u043e\u0444\u043e\u0440\u043c\u0438\u0442\u0438 \u043f\u043e\u0432\u0435\u0440\u043d\u0435\u043d\u043d\u044f. \u0412\u0438 \u0437\u0434\u0438\u0432\u0443\u0454\u0442\u0435\u0441\u044f, \u0441\u043a\u0456\u043b\u044c\u043a\u0438 \u0456\u043d\u0441\u0430\u0439\u0442\u0456\u0432 \u043e\u0442\u0440\u0438\u043c\u0430\u0454\u0442\u0435.&nbsp;<br><br><\/p>\n\n\n\n<p><strong>UniTalk: \u041a\u0435\u0440\u0443\u0439 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u044f\u043c\u0438. \u041a\u0435\u0440\u0443\u0439 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u043c.<\/strong><\/p>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-group definitions-section fade-in\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><section class=\"faq-posts\" itemscope itemtype=\"https:\/\/schema.org\/FAQPage\">\r\n            <div class=\"faq-posts__title\">\u0427\u0430\u0441\u0442\u0456 \u043f\u0438\u0442\u0430\u043d\u043d\u044f <\/div>\r\n        <div class=\"faq-posts__list\">\r\n          <div class=\"faq-posts__item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\r\n        <button class=\"faq-posts__head\" itemprop=\"name\">\r\n          \u0429\u043e \u0442\u0430\u043a\u0435 Customer Journey \u043f\u0440\u043e\u0441\u0442\u0438\u043c\u0438 \u0441\u043b\u043e\u0432\u0430\u043c\u0438?        <\/button>\r\n        <div class=\"faq-posts__body\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n          <div class=\"faq-posts__body-inner\" itemprop=\"text\">\r\n            <p><span style=\"font-weight: 400\">\u0426\u0435 \u0432\u0435\u0441\u044c \u0448\u043b\u044f\u0445 \u043a\u043b\u0456\u0454\u043d\u0442\u0430: \u0432\u0456\u0434 \u043f\u0435\u0440\u0448\u043e\u0457 \u0434\u0443\u043c\u043a\u0438 \u00ab\u043c\u0435\u043d\u0456 \u0446\u0435 \u043f\u043e\u0442\u0440\u0456\u0431\u043d\u043e\u00bb \u0434\u043e \u043f\u043e\u043a\u0443\u043f\u043a\u0438, \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u043d\u043d\u044f \u0442\u0430 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0456\u0457. \u0426\u0435 \u0441\u0443\u043a\u0443\u043f\u043d\u0456\u0441\u0442\u044c \u0443\u0441\u0456\u0445 \u0432\u0440\u0430\u0436\u0435\u043d\u044c \u0432\u0456\u0434 \u0432\u0437\u0430\u0454\u043c\u043e\u0434\u0456\u0457 \u0437 \u0431\u0440\u0435\u043d\u0434\u043e\u043c. <\/span><\/p>\n          <\/div>\r\n        <\/div>\r\n      <\/div>\r\n          <div class=\"faq-posts__item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\r\n        <button class=\"faq-posts__head\" itemprop=\"name\">\r\n          \u041d\u0430\u0432\u0456\u0449\u043e \u0431\u0456\u0437\u043d\u0435\u0441\u0443 Customer Journey Map?        <\/button>\r\n        <div class=\"faq-posts__body\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n          <div class=\"faq-posts__body-inner\" itemprop=\"text\">\r\n            <p><span style=\"font-weight: 400\">\u0429\u043e\u0431 \u0437\u043d\u0430\u0439\u0442\u0438 \u0456 \u0443\u0441\u0443\u043d\u0443\u0442\u0438 \u0431\u0430\u0440&#8217;\u0454\u0440\u0438, \u044f\u043a\u0456 \u0437\u0430\u0432\u0430\u0436\u0430\u044e\u0442\u044c \u043f\u043e\u043a\u0443\u043f\u0446\u0456, \u0456 \u0437\u0440\u043e\u0431\u0438\u0442\u0438 \u0448\u043b\u044f\u0445 \u043a\u043b\u0456\u0454\u043d\u0442\u0430 \u0437\u0440\u0443\u0447\u043d\u0438\u043c \u2013 \u0446\u0435 \u0431\u0435\u0437\u043f\u043e\u0441\u0435\u0440\u0435\u0434\u043d\u044c\u043e \u043f\u0456\u0434\u0432\u0438\u0449\u0443\u0454 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u044e \u0456 \u043b\u043e\u044f\u043b\u044c\u043d\u0456\u0441\u0442\u044c.\u00a0<\/span><\/p>\n          <\/div>\r\n        <\/div>\r\n      <\/div>\r\n          <div class=\"faq-posts__item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\r\n        <button class=\"faq-posts__head\" itemprop=\"name\">\r\n          \u042f\u043a \u0447\u0430\u0441\u0442\u043e \u043f\u043e\u0442\u0440\u0456\u0431\u043d\u043e \u043e\u043d\u043e\u0432\u043b\u044e\u0432\u0430\u0442\u0438 \u043a\u0430\u0440\u0442\u0443 \u0448\u043b\u044f\u0445\u0443 \u043a\u043b\u0456\u0454\u043d\u0442\u0430?        <\/button>\r\n        <div class=\"faq-posts__body\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n          <div class=\"faq-posts__body-inner\" 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