Construction Case Study: Total Control Over Ads and Sales
The real estate market today is a high-stakes game. The fight for a buyer’s attention is getting fiercer, customer acquisition costs are climbing every month, and the decision cycle for buying an apartment can drag on from months to a year. In this environment, every missed call or unaccounted-for ad dollar is a direct loss that developers simply cannot afford.
In practice, developers often operate in a mode of “successful chaos”: the phone never stops ringing, but nobody knows which ads are actually working. Marketing begs for more budget, while the owner sees no connection between spending and actual sales.
In this piece, we’re breaking down how business process automation helped a developer step out of the fog of uncertainty and take control of every inbound call.
Business Transformation: From Chaos to System
| Stage | State Before Implementation | UniTalk Solution | Result in Numbers |
|---|---|---|---|
| Marketing | The Unknown: Advertising “blindly,” with no idea which source brings in calls. | Call Tracking: Tracking every source down to the specific keyword. | Optimization: Identified and cut 20–30% of ineffective ad platforms. |
| Sales | Risk: Calls weren’t logged; leads were lost due to missed calls. | Inbound Calls & Call Recording: Capturing 100% of inquiries in the system. | Efficiency: Reduced missed calls to <1% thanks to the notification system. |
| Admin | Chaos: Difficulties invoicing 5 different LLCs within a single project. | UniTalk Dashboard: Split billing and financial management for 5 companies. | Order: 0 reporting errors and automated invoice generation for each LLC. |
Call Tracking in Construction: Getting Transparent Analytics
The client managed to turn expenses into investments. Instead of pouring money into every possible channel, the company zeroed in on the ones that actually convert into site visits. Now, every billboard or Google Ads campaign has a specific price tag and measurable efficiency.
Client Quote: “Now we know exactly which channels bring in deals, so we can focus on the traffic sources that actually work.”
Sales Quality Control & Boosting Marketing ROI
Implementing UniTalk tools gave the developer more than just a stable connection. It provided a transparent management system:
- Capturing 100% of inquiries. The system logs every incoming call. Even if a manager couldn’t pick up, the info is saved for an instant callback. This ensures no leads are lost, which is crucial when the cost per lead in construction starts at tens of dollars.
- Team performance analysis. Call recordings, available right in the dashboard, allow the manager to spot-check complex dialogues and objection handling. This is critical given the long sales cycle in real estate.
- Budget savings. The company reallocated ad funds based on hard call tracking data, saving significant amounts every month.
The Bottom Line: For a developer, business process automation isn’t a luxury; it’s a survival mechanism in a highly competitive market. When you control every call, your business becomes predictable, and your expenses become clear.
