Call tracking

Advanced analytics of sources of any type of advertising

Call tracking is a technology for collecting and analyzing the effectiveness of on-line and off-line sources of advertising traffic. Call tracking implements a "pay per call" business model by associating the number of incoming calls with the sources of your advertising.

< 60%

advertising budget savings

11 million +

phone calls monthly

99,982 %

fault tolerance of our service

21 +

ready-made integrations with various systems

Call tracking – types:

Dynamic

Dynamic call tracking is a type of call tracking that evaluates the effectiveness of online advertising. Dynamic call tracking shows the number of requests from each campaign, ad, or keyword. Thanks to dynamic call tracking, the budget is optimized and redistributed to those channels that have a high conversion rate.

Static

Static call tracking is a tool for tracking and analyzing the effectiveness of various external advertising channels
(billboards, advertising on radio or TV). Static call tracking helps to identify the most effective sources of external advertising and redistribute the advertising budget to increase efficiency.

Combined

Combined call tracking is a universal solution for analyzing all types of advertising sources that are used to grow your business. Thanks to combined call tracking, you can compare the effectiveness of online and offline advertising sources, optimize your budget and increase the conversion of all advertising companies.


CALLTRACKING

from216

per month

Free 14-day trial.
No credit card is required.

3 Internal SIP line
20 ₴
3 Tracking number service
72 ₴
3 Phone number maintenance in Static Call Tracking
72 ₴
The records storage of telephone conversations
5000 min
+10,000 minutes of call recording storage
200 ₴

ORDER

CALL-TRACKING ALLOWS

CALL-TRACKING OPPORTUNITIES

Easy integration with any website

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Install the script on the site. Settings in your personal account.

Integration with analytics services

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Google Analytics, Roistat, Primegate, r7k12, and others.

Dedicated number pools

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A separate pool of numbers is allocated for each source.

Integration with CRM

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ZohoCrm, ONEBOX, Odoo, LeadVertex, LP CRM, Bitrix24, AmoCrm...

Change by geolocation

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Potential customers will see local phone numbers.

Change by source

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Include or exclude any sources from call tracking.

CALL RECORDING AND ANALYTICS HELP:

Choose effective channels

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Test new advertising channels and see if they work before spending a significant amount of your advertising budget. Choose contractors who can provide the necessary number of clients to grow your business.

Control efficiency

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Keep track of the key indicators of the advertising campaign, and the work of managers and contractors. Rest assured that your advertising budget is being spent efficiently.

Increase ROI

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Calculate the cost of customer acquisition and refuse advertising sources that bring few leads. Set goals for which marketing or contractors are responsible

Integrations

FREQUENTLY ASKED QUESTIONS

Dynamic VS Static Call Tracking?
Dynamic Call Tracking is a way to track the effectiveness of online advertising down to the keyword.
Each site visitor is assigned a unique phone number. When a phone call is made to this number, information about the source of the transition to the site is recorded for the caller.
Static call tracking is a way to track the effectiveness of advertising by assigning a separate phone number to each advertising channel.
Each advertising source (online and offline) is assigned a phone number. The number of calls determines the number of potential Clients brought by the advertising channel.
Why do you need to track calls from the site?
Call Tracking is needed for:
– analysis of the effectiveness of advertising campaigns
– advertising budget optimization
– switching to pay-per-calls with Google Adwords advertising systems
Have the ability to plan advertising investments
How many numbers do you need to connect call tracking?
The quantity of numbers for dynamic call tracking is based on the site traffic per day (maximum number of simultaneous visitors).
Formula: (number of visitors per day) / 100 + 20%
A site with traffic of 1000 visitors/day needs 12 numbers.
1000/100 + 20% = 12 numbers
After launch, the number of numbers is adjusted based on the statistics on the occupancy of the numbers, which is available in the user’s personal account.

Try FREE test – 14 days

Call tracking.
WANT TO LEARN MORE ABOUT UNITALK?
FREE CONSULTATION

Request a call back or give us a call +38 (093) 170 08 00.

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