Multi-button and Website Chat: Setting Up Design and CTAs to Increase Conversion by 15%

Having more communication buttons on a website does not guarantee more requests. Most of the time the opposite happens. When the screen is overloaded with separate icons for Telegram, Viber, a callback request, and a chat window, the client simply gets lost. Instead of making a purchase, a person wastes time looking for the right contact or even closes the tab due to visual noise.

The UniTalk Multi-button solves this problem. It gathers all communication channels in one compact widget. The client clicks once and chooses the most convenient communication format. This can be a message in the online chat right on the website, a transition to a familiar messenger, or a callback request. This approach keeps the interface clean, improves the user experience, and helps increase website conversion by an average of 15%.

You can adapt the visual part of the widget to your own needs:

• Change color by code. Enter the required HEX code so the button fits perfectly into your website’s palette.
• Choose icons and shape. Adjust the size and corner rounding for a harmonious look.
• Manage animation. Add a light pulsation or smooth movement to attract attention without annoying the user.
• Adapt for mobile devices. If the widget overlaps important text or the cart button on a smartphone screen, it can be easily moved vertically or horizontally.

Here is what you get when connecting the UniTalk Chat system to your multi-button:

• Everything in one interface. Clients write from different sources (website chat, Telegram, Instagram, Viber, Email), and your managers reply from one single window. There is no need to constantly switch between dozens of tabs.
• Saved history. The history of communication with the client is saved and available upon their return visit. The system automatically recognizes the user by data from previous sessions even without logging into the site.
• Teamwork. Managers can easily transfer dialogues between each other. Thanks to the “whisper” mode, employees can text each other right inside the chat with the client, and the client will not see it. This is an ideal feature for quickly agreeing on a discount or consulting with a technical specialist.

You get the following engagement tools:

1. Flexible timing. Set the message to show immediately or with a delay. For example, the message will appear after 20 seconds when the person has already had time to look at the product.
2. Personalization. Add the sender’s name and avatar in the form of initials or a real photo of your manager.
3. Multilingual support. Configure the message content, the text on the action button, and the sender’s name for each language version of the site in one window.
4. Action after click. You choose the best scenario. The system can open the general menu of source selection or instantly start a dialogue in the online chat on the site.

1. Activation. Add the site in the “Call-tracking, widgets” section. Find the “Multi-button” service and click “Connect”.
2. Communication sources. Be sure to add the online chat to the site, as well as the callback request form and the necessary messengers. When adding a link to Viber, use the format viber://pa?chatURI=<URI>.
3. Appearance. Configure corporate colors, icons, animation, and a convenient location on computers and mobile devices.
4. CTA setup. Go to the new “CTA” tab. Create personalized messages with a photo, text, and choose an action for the client after the click.

Want to dive into all the technical details? Read the detailed instructions for setting up the multi-button and its features at this link.

Save the changes, add the generated code to your site, and the widget will start working instantly.

The Multi-button with integrated UniTalk Chat gathers all communications in a single window and creates comfortable conditions for the client. You get a convenient tool for marketing automation, save managers’ time, and increase the number of requests without expanding the advertising budget.