How to Call Leads After a Webinar in 30 Minutes with UniTalk: A Guide for EdTech

Publication date: 23.02.2026

You’ve just wrapped up a webinar. In your hands is a contact list with incredibly high conversion potential. These people have already invested time in your topic and know your product. But here is the classic EdTech trap: the problem isn’t a lack of leads; it’s that the team can’t process them fast enough.

When managers dial numbers by hand, chaos takes over. Someone doesn’t answer, someone else forgets to call back, and a “hot” client cools down after just a few hours of waiting.

The goal of this guide is to show you how to put this process on rails: upload your database, launch business process automation for dialing, link it to your CRM, and instantly nudge that interest to the next stage.

Why the Post-Webinar Call is Critical

Your call has exactly one job: to lock in interest. In the EdTech niche, that usually means:

  • Signing up for a consultation or trial lesson.
  • Picking a program and discussing terms.
  • Booking a spot or securing a special rate.
  • Confirming intent and agreeing on the next touchpoint.

Important: A post-webinar call is about quick qualification and securing the next step, not trying to “sell everything” in one breath.

Where Manual Dialing Fails

Relying on manual work almost always means leaving money on the table due to the human factor:

  1. It’s Slow: A manager dials manually and wastes time listening to dial tones.
  2. Lost Leads: If a subscriber doesn’t answer, they are often forgotten because follow-ups aren’t automated.
  3. Zero Context: The manager wastes minutes figuring out who they are calling and what course they registered for.

Automation Tools: Which One to Choose?

At UniTalk, we see three main scenarios that are perfect for business automation in EdTech.

1. Predictive Dialer

When to use: If you have a team of 3+ managers and need to process the base as fast as humanly possible.

How it works: The system dials several numbers simultaneously and only connects the client to an operator when a human answers. The manager doesn’t listen to beeps–they jump straight into the conversation. This is genuine workplace automation for sales teams.

2. Auto Dialer

When to use: For mass updates about a webinar recording or a promo. This is effective marketing automation that filters interest before involving live humans.

How it works: The system calls and plays an audio message.

Example: “Hi! The webinar recording is now available. Press 1 to speak with a manager.”

3. Voice Robot

When to use: To qualify a massive database without burning out your staff.

How it works: The bot runs through a script, recognizes what the client is saying, and transfers only the “warm” leads to your managers.

Getting Your Leads into UniTalk

We’ve made adding contacts painless with three methods:

  • Paste from list: Just copy-paste numbers in a “1 number = 1 line” format. The system cleans up spaces and symbols automatically.
  • Import Excel file (.xls / .xlsx):
    • Upload up to 100,000 rows per sheet.
    • You just need a phone column.
    • Add extra columns for context: name, note, link (CRM), param1…10 , and even specific audio files (audio1…5).
  • Via API: The pro move. Add contacts from your CRM or site in real-time for full CRM automation.

The Setup: Organizing the Call in Minutes

To launch business process implementation for your calls, follow these steps in your UniTalk dashboard:

  1. Pick your mode (Auto Dialer, Predictive, or Voice Bot).
  2. Create the project.
  3. Load the lead database (List / Excel / API).
  4. Set the schedule (define the days and hours when it’s appropriate to call).
  5. Configure retries (don’t let the “busy” signal win).
  6. Select your audio (recording or text-to-speech) or script for the robot.
  7. Hit Launch.


Once you start, the system tracks stats in real-time, letting you control marketing efficiency and optimize team performance based on hard data.

How the System Distributes Calls

You can choose the pacing mode that fits your team:

  • By threads: Calls go out in parallel as long as there are open lines.
  • By free operators: The system starts dialing only when a manager becomes available.
  • Smart prediction: Based on campaign stats, the system dials slightly in advance so the manager gets a new client the second they finish the previous chat.

Retries and Results

To ensure no lead is left behind, use automatic retries:

  • Settings: Tell the system which statuses to retry (like “busy” or “no answer”).
  • Flexibility: Set the interval between attempts and the limit on retries. This lets managers focus on active leads without wasting calls on empty lines. You can even use “early retry” and “priority queue” options.


Capturing the Result:

  • Automatic status and logs for every single call.
  • Call recordings to analyze and refine scripts.
  • CRM Integration: Data on calls and deals transfers automatically to your system.

Ready to Speed Up Lead Processing?

Automate your calling process and close more deals today. UniTalk’s automation programs help your EdTech project forget about the routine and focus on what matters: talking to your students.

UniTalk – A single solution for managing customer communication
Request a call back or give us a call
+38 (093) 170 08 00
Get a consultation
More articles
Want to become a UniTalk client?
FREE CONSULTATION
Request a call back or give us a call +38 (093) 170 08 00 .