Insights for Business
- How Unitalk helps scale communications and sales.Tips, cases, and analytics for business owners, CMOs, and heads of sales.
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Omnichannel: What It Is and Why It Matters for Business
A customer sees a clinic's ad in their feed, messages the front desk on Instagram to check if there's an open slot for a procedure, and calls right
Why Operators Are Overwhelmed While Customers Still Wait
Your team has the right headcount, the schedule is set, nobody's on vacation. And the call queue keeps growing anyway, with customers complaining
Call and Message Routing: Why Smart Distribution Matters More Than Headcount
Five managers, three messengers, a phone line — and customers are still waiting, requests keep slipping through, and someone on the team is always
What Is Abandon Rate and Why 10% of Dropped Calls Is Not Normal
Your contact center handled 500 calls today. But 60 of them went unanswered. A customer waited, gave up, and hung up. Do you know about it? Most
SPIN Selling: What It Is and How to Use It
Neil Rackham spent 12 years proving that everything salespeople are taught does not work in complex deals. Sometimes it actively makes things worse.
What Is Remarketing: How to Win Back Customers and Grow Sales
A user visits your website, browses a product, adds something to the cart, and leaves. No purchase, no inquiry, no explanation. This is far from
What Is Direct Traffic: Where Direct Sessions Come From and How to Analyze Them
You open your GA4 report and see 35% Direct. First thought: "Great, people know us and remember us." Second thought, if you dig a little deeper: but
How Much Does One Missed Call Cost? Calculating the Losses Nobody Tracks
Imagine your manager steps away for 10 minutes. A client calls, hears the ringing, and hangs up. No big deal? Actually, that's the exact moment your
Top 12 Task Managers for Business in 2026: Review and Comparison
Setting a task sounds simple enough, until your team grows past five people or you're running several projects at once. Suddenly tasks are scattered
Why communication should be embedded into CRM business logic
In most companies today, CRM has already become the center of customer operations. Deals are managed there, statuses are tracked, conversions are
Cloud Services for Business: How to Choose the Right Model for Your Company’s Scale
Fifteen years ago, only corporations with large IT budgets could store data in the cloud — today, mid-sized businesses and even three-person startups
What Is Customer Health Score and How to Use It
Imagine: a client has been working with you for a year and a half. Pays on time, never complained, sometimes even replied to messages. And suddenly –
