🛍️ In-Chat Payments: How to Turn Your Viber Business Chat into a Fully Functional Store
At UniTalk, we always emphasize: customer time is the most valuable resource. The fewer steps separating a client from their desired purchase, the higher your conversion rate will be.
That is why we offer you the integration of In-Chat Payments — the pinnacle of “conversational commerce” — into your Viber campaigns. This feature allows your customer to buy a product without ever leaving the messenger.
💡 The Problem: Why Do Customers Abandon Carts?
You send a great offer or a product carousel to a client in Viber. They are interested and click “Details,” but then… they must transition to a website where they face:
- A long registration form.
- Several steps to finalize the order.
- Manual credit card data entry.
- Difficult navigation.
Every extra step causes friction and customer churn. Marketing efforts can simply be wasted at this stage. The client gets distracted, closes the tab, and forgets.
🚀 UniTalk’s Solution: 2-Click Purchase Without Leaving the Messenger
The In-Chat Payments feature completely eliminates this issue. It integrates popular payment systems (Apple Pay, Google Pay, Stripe, LiqPay) directly into the link and button within the Viber dialogue.
What does this give your business?
- Minimized Customer Journey. The client sees the product in the Viber carousel, clicks “Buy,” and immediately completes the payment via their Apple/Google Pay. The path to a sale is shortened from a hypothetical 10 steps to just 2.
- Reduced Cart Abandonment Rate. There’s no need to switch to an external website, fill out forms, or enter card details. Since all communication and the transaction happen in one place (the messenger), the chances of a successful purchase completion increase. This is direct automation and acceleration of the final sales funnel stage.
- Viber as a Full-Fledged Sales Channel. Your Viber channel transforms from a simple marketing and informational channel into a complete point of sale. You can not only talk about promotions but sell instantly, accepting payment right within the messenger.
⚙️ How It Works?
You integrate with the main payment gateways, allowing you to add pre-configured payment buttons directly into your Viber carousel builder.
This is the shortest route from “saw it” to “bought it.”
🎯 Conclusion: Your Step Towards Conversational Commerce
Today, business must be where its client is. And the client is in a messengers. In-Chat Payments is not just a convenient feature; it’s a strategic tool that helps your sales department maximize conversion by leveraging business process automation and simplifying the life of the buyer.
