Top 10 CRM systems for ukrainian businesses in 2026: overview and comparison
Customers are now virtually demanding hyperpersonalization: when their purchase history is remembered, the context of past conversations is retained, and their needs are anticipated. As stated by McKinsey, under these conditions, successful companies are those that practice omnichannel communication, know their audience, and respond proactively to its needs. To cope with these challenges, a modern, functional, and flexible CRM system is required.
CRM (Customer Relationship Management) is software for managing customer relationships. With its help, companies control business operations, automate sales, obtain analytics, and manage customer requests.
According to Statista, the CRM systems market is growing rapidly: by the end of 2026 it will reach $109.07 billion, and by 2032, $158.55 billion. This means companies are ready to invest in centrally storing customer data, automating the handling of inquiries, and making more accurate decisions based on analytics. The value of modern CRMs is increased by support for numerous integrations: it is now possible to connect telephony, collect calls and messages in a single-window mode, create invoices, print financial documents, and manage marketing.
In the global CRM systems ranking, solutions from Salesforce, Microsoft, Oracle, Adobe, and SAP are among the leaders. To understand which solutions have taken root in the local market, the UniTalk team compiled its own top 10, which includes the most convenient and popular CRM systems on the Ukrainian market.
The Best CRM Systems for Ukrainian Businesses: UniTalk’s Ranking
Today, a CRM system is needed not only by large or mid-sized businesses, but also by small businesses: delivery services, Instagram clothing boutiques, or start-up repair teams. That is why, when compiling the ranking, we considered the needs of different companies across different industries—from a manufacturing enterprise and a large online store to a beauty salon and a cleaning service. For instance, small businesses often look for a budget option without an excess of features, with a mobile version and the ability to create TTNs for Nova Poshta. Large businesses, on the other hand, care about scalability, “tailored” configuration, data security, and integration with existing corporate systems.
When compiling the CRM systems ranking, we paid attention to their capabilities, customization, configuration flexibility, specifics of use by different clients, and cost.
In this list, all CRM systems support integration with UniTalk. Choose any option for your needs and use the API for self-integration, or order an individually developed solution from us. Follow the link for the full list of ready-made UniTalk integrations.
Creatio
This is a typical BPM system focused on business processes: monitoring, standardization, and identifying problems and solutions. It was developed in Ukraine, but is known worldwide: until 2019 as bpm’online, and afterward as Creatio CRM. The developers position it as an AI-native system in which users work together with AI agents. And thanks to low-code/no-code support, processes can be automated in a ready-made visual builder with no or minimal programming skills.
Advantages:
- Rich functionality makes it possible to work with sales, marketing, and support requests in a centralized manner.
- With a modular architecture, it is easy to assemble a system for a specific need and pay only for the functions used.
- The system can be tailored to your needs, integrated with many third-party systems, and connected to modules from third-party developers.
- The solution adapts to any industry and scales without any loss in performance.
Best for: one of the best CRM systems for mid-sized and large businesses, including retail, manufacturing, banking, healthcare, education, services, the public sector, and non-profit organizations.
Limitations: there are no pricing plans for small businesses.
Cost
Three plans are available (for user per month):
- Growth: UAH 750 (basic capabilities for mid-sized businesses);
- Enterprise: UAH 1,650 (a full automation cycle for mid-sized and large businesses);
- Unlimited: UAH 2,550 (maximum automation for large businesses).
The cost of products for sales, marketing, and support automation is UAH 450 per month per user, while access to the Creatio.ai platform for AI implementation depends on the number of operations and ranges from UAH 200,000 to UAH 5 million per year.
The free trial period is 14 days.
SalesDrive
A popular Ukrainian system for managing customer relationships for online stores. In this top CRM list, like many others, it supports tools for tracking sales, marketing automation, collecting analytics, and preparing reports. SalesDrive collects online inquiries, supports working with popular chatbots, messengers, and IP telephony, as well as a cash register and accounting documents.
Advantages:
- Integrates with most CMS platforms, marketplaces, and delivery services popular in Ukraine.
- Supports omnichannel communication — all inquiries can be handled in a single window.
- Provides full-fledged inventory management with automatic data synchronization on the website.
- You can create a TTN in one click and send the waybill number via SMS.
- All CRM functions are available in the mobile app.
Best for: online stores and dropshippers.
Limitations: does not support deep business process customization; outdated interface.
Cost
A wide range of plans (per user per month) with a 20% discount when paying annually:
- For 1–2 users — UAH 917;
- For 15 users — UAH 4,190;
- For 50 users — UAH 7,680;
- For 100 users — UAH 10,200.
The free trial period is 14 days.
KeyCRM
A lightweight, easy-to-configure, and fast system for small businesses in retail or services. It automates online sales, consolidates and processes orders and messages in a single window, and also provides full-fledged inventory management.
Advantages:
- Integration with all popular marketplaces, messengers, delivery services, e-commerce CMS platforms, IP telephony services, and website builders.
- Sales can be increased with built-in funnels, chats, and the commerce module.
- The iOS and Android mobile app supports all CRM functions.
- Pricing does not depend on team size — only on the number of orders.
Best for: trading companies (online stores, marketplace sellers, Instagram stores) and the service sector.
Limitations: does not support flexible customization.
Cost
The basic plan at $19 per month covers 98% of CRM capabilities and includes:
- an unlimited number of users;
- connection of all available marketplaces and messengers;
- up to 200 orders per month.
If the limit is exceeded, an additional $9 is charged for each next 200 orders.
The free trial period is 30 days.
Pipedrive
A classic CRM system geared toward trading companies, with order collection, automation of repetitive tasks, project management, and a visual sales pipeline.
Advantages:
- It has a simple, intuitive interface and does not require complex setup.
- It supports integration with Google email and other products, messengers, project management systems, and marketing platforms — more than 5,000 integrations in total.
- AI tools are available to boost sales (assistants, automatic newsletter copywriting), as well as for tracking statistics and generating reports.
- All CRM features are available in smartphone apps (iOS, Android) and on macOS.
Best for: small and mid-sized businesses, including the service sector.
Limitations: integration with some local applications is not available; licensing costs are relatively high for small businesses.
Cost
Five plans (per user per month):
- Essential: €14 (a basic set for organizing processes);
- Advanced: €29 (advanced automation and email marketing);
- Professional: €49 (in-depth analytics and team management);
- Power: €64 (for large teams with higher requirements);
- Enterprise: €99 (unlimited capabilities and priority support).
The free trial period is 14 days with no card required.
Planfix
A universal CRM system with an interface that can be tailored to a business’s needs. It combines work with sales, logistics, financial accounting, and customer support — overall, the Planfix platform offers 400+ tools and 500+ ready-made integrations.
Advantages:
- Thanks to no-code, the system can be adapted to a specific business without programming skills by using scenarios, templates, and custom fields.
- A wide range of features is available to stimulate sales, including pipeline configuration and the search for insights and winning sales algorithms.
- Scenarios make it possible to automatically assign tasks, change statuses, send notifications, and generate documents based on predefined triggers.
- Clients or freelancers can be added to tasks with limited access rights without purchasing a full license for them.
Best for: companies of any size in sales, agencies (marketing, consulting), and the service sector.
Limitations: the system may be difficult to set up, and user onboarding may be challenging.
Cost
Four plans (per user per month):
- Free: free of charge (up to 5 users, limited functionality);
- Professional: €3 (basic automation for 1–99 users);
- Business: €5 (advanced automation scenarios for 1–250 users);
- Enterprise: €7 (maximum capabilities and priority support, from 6 users).
The free trial period is 14 days for the full version.
Zoho
A CRM platform from Indian developers who call it an “operating system for business.” It truly covers all aspects of business — from sales to marketing and HR. Zoho CRM is well known in the West, but is also in demand among Ukrainian companies. The CRM for Everyone concept makes it possible to create unique workspaces for salespeople and any other employees, while the built-in AI can rewrite newsletter copy, identify anomalies in data, predict deal success, and automate routine tasks.
Advantages:
- With the Canvas visualization tool and prompts, you can create modules and customize the design by uploading an image or describing the task in your own words — without programming.
- A great deal of attention is paid to data protection — the vendor has enterprise-level certifications (ISO, Cloud Security).
- Omnichannel capabilities, integrations with many third-party applications, AI-based analytics, and scaling as the business grows are supported.
- The interface is simple and does not require lengthy training.
Best for: a good CRM system for the B2B segment, online retailers and other online businesses, service companies, and remote teams.
Limitations: excessive functionality for micro-businesses; there is no integration with some popular Ukrainian applications.
Cost
Four plans (per user per month) with a 34% discount when paid annually:
- Free: free forever (basic features for 3 users);
- Standard: €20 (basic automation, mass email campaigns, and sales forecasts);
- Professional: €35 (Google Ads integration, inventory management, data validation);Enterprise: €50 (AI, advanced customization, and team portals);
- Ultimate: €65 (advanced BI analytics).
The free trial period is 15 days.
Kerui™
A universal cloud ecosystem from Ukrainian developers. It combines CRM functionality with ERP and FSM — systems for enterprise resource planning and field service management. The latter makes it possible to coordinate the work of mobile crews: builders, cleaning technicians, movers, and couriers.
Advantages:
- Easy to configure and accessible for training; you can start working almost immediately.
- Makes it possible to maintain full management and inventory accounting.
- The iOS and Android app provides access to all functions.
Best for: wholesale enterprises, construction and installation companies.
Limitations: narrow “specialization”; the number of ready-made integrations is smaller than that of market leaders.
Cost
Two plans (per user per month) with a 20% discount when paid annually:
- Business: UAH 499 (all core functions, from 10 users);
- Corporation: UAH 1,499 (all core functions + a document builder, from 35 users).
The free trial period is 14 days.
NetHunt
Another local CRM — this time tightly integrated with Workspace, Gmail, Data Studio, and other Google products. NetHunt brings together databases, business process automation, team oversight, and sales pipelines on a single platform tailored to Ukrainian businesses. The primary focus is on sales and customer communications.
Advantages:
- Maximum Gmail integration makes the system convenient for those who sell a lot via email correspondence.
- It can be integrated with several dozen ready-made applications (including popular Ukrainian ones) or with yourwn systems and applications via the API.
- Sales pipelines are easy to manage, and report generation and other processes can be automated.
- The iOS and Android mobile app provides access to all system features.
Best for: startups, agencies, and, in general, small and mid-sized businesses (especially B2B) that operate within the Google ecosystem.
Limitations: not suitable for complex inventory accounting or manufacturing; heavily dependent on Google services.
Cost
Four plans (per user per month):
- Basic: €10 (basic tools for small teams);
- Basic Plus: €14 (expanded capabilities for fast-growing companies);
- Business: €20 (omnichannel sales and automation tools)
- Business Plus: €28 (full automation).
The free trial period is 14 days.
KeepinCRM
A Ukrainian CRM for small and mid-sized businesses that automates work with orders, streamlines routine tasks, and manages inventory, documentation, and finances in one place.
Advantages:
- An intuitive interface and flexible settings lower the entry barrier for new teams.
- There are ready-made integrations with popular marketplaces, messengers, and telephony services (including local ones).
- Democratic pricing makes this CRM one of the most affordable options on the Ukrainian market.
Best for: an optimal CRM system for product-based businesses (small and mid-sized), small-scale manufacturing, and the service sector.
Limitations: not all features are available in the mobile version.
Cost
Two plans (per user per month) with a 10% discount when paid annually:
- Free: a minimal set of features;
- Extended: UAH 349/month per one additional user (full functionality without limitations).
The monthly price decreases as new employees are added: 6–15 new users — UAH 300, 31–99 users — UAH 200, from 300 users — UAH 80.
The free trial period is unlimited for 1 user.
Uspacy
A young Ukrainian CRM system for SMB sales management, created as an alternative to “Bitrix24.” Uspacy combines internal communications, analytics, and automation, and can be installed on devices running Windows, macOS, and Linux.
Advantages:
- It offers a workspace structure familiar to many users, with an internal social network, tasks, and CRM functionality.
- You can easily migrate from “Bitrix24” (as well as Trello, Zoho, amoCRM, and other systems), with customer and deal data transferred automatically.
- All inquiries go into a unified messaging chat, where they are picked up by available managers.
Best for: small and mid-sized businesses with teams of up to 100 people that are looking for an alternative to Russian solutions or simply more expensive or complex CRMs.
Limitations: minimal automation capabilities.
Cost
Three plans with a 20% discount when paid annually:
- Free: up to 5 users (1 administrator, 5 GB of storage);
- Standard: UAH 319/month (unlimited number of users, 5 administrators, 10 GB of storage);
- Professional: UAH 639/month (unlimited number of users and administrators, 100 GB of storage).
The free trial period is unlimited for 5 users.
Which CRM System to Choose: A Comparison Table of Features and Prices
Let’s wrap up the CRM review and compile the most important information in one place:
| CRM | Business | Focus | Functionality | Cost* (per month per 1 user) |
|---|---|---|---|---|
| Creatio | Mid-sized, large | Manufacturing, retail, banks | +++ | from UAH 750 |
| SalesDrive | Small, mid-sized | E-commerce, dropshipping | ++ | from UAH 102 |
| KeyCRM | Small | Online retail, services | ++ | from $19 (for the entire team) |
| Pipedrive | Small, mid-sized | B2B and B2C sales | ++ | from €14 |
| Planfix | All sizes | Retail, agencies, services | +++ | from €3; free for up to 5 users |
| Zoho | All sizes | B2B sales, remote teams, services | +++ | from €20; free for up to 3 users |
| Kerui™ | Small, mid-sized | Construction, services, wholesale | ++ | from UAH 499 |
| NetHunt | Small, mid-sized | B2B sales, Gmail users | ++ | from €10 |
| KeepinCRM | Small, mid-sized | Retail, services | + | from UAH 349; free for 1 user |
| Uspacy | Small, mid-sized | Retail, services, agencies | + | from UAH 319; free for up to 5 users |
*Prices are as of January 2026, in the vendor’s currency.
Conclusion
In fact, there is no ideal solution: what works for a large wholesale company will be too complex and expensive for a small Instagram store or a beauty salon. Therefore, when deciding which CRM system to choose, rely not only on rankings but also on the specifics of your processes, the complexity of implementation, and support for local integrations (for example, with UniTalk telephony, Nova Poshta, or PRRO). Be sure to use free trial periods — this will help ensure the system truly helps your team work more efficiently.
CRM is a unified customer database where their “profiles” and information about previous interactions are stored: calls, purchases, and support requests. For companies, CRM helps automate work with inquiries and reports, plan tasks, and monitor employee performance. For customers, it enables high-quality and fast service.
For small businesses, it is best to choose between KeyCRM and KeepinCRM — they have affordable plans, simple setup, and all the essential integrations for retail. For mid-sized businesses, NetHunt or Uspacy are a better fit.
Companies with complex and large-scale business processes are well served by Creatio and Zoho.
For inventory accounting, SalesDrive performs best thanks to deep stock-balance synchronization. Kerui™ is also suitable as a CRM for warehouses, as it combines CRM and ERP functions in a single interface.
For working with documents, consider SalesDrive with the ability to auto-generate invoices and waybills. Another CRM system for document workflow is Planfix, which generates documents based on templates and scenarios.
If the focus is on relationship history and correspondence, choose NetHunt or Pipedrive as a CRM for customer management.
Yes — KeepinCRM offers a permanent free plan for one user, Zoho CRM for up to three users, and Planfix for up to five employees.
