Official status (Official Business Account). Branded name and the option to apply for the “green badge” 
Global Reach: Audience coverage in over 190 countries. 
Security: End-to-end encryption and high user trust in the channel.
24/7 Free Customer Support Window 

Official Business Account WhatsApp: Your status and trust

Unitalk will help your business obtain an Official Business Account WhatsApp 

To obtain Official WhatsApp Business Account status, along with a Branded Name and the “green badge,” you will need: 

Documents: Completed Application FORM;

Logo: Square only, PNG, 400x400px, on a white background;

Phone Number: You can use a landline or mobile number that has not been previously registered with WhatsApp;

Meta Verification: Facebook Business Manager is required

Register

How to start a dialogue? Registering message templates

To maintain this premium level of eco-friendly communication and protect users from spam, Meta has introduced a strict rule: you can
only message a customer first using a pre-approved Message Template.

Creating and approving templates: 4 simple steps

Registration
Create a WhatsApp Business Account via Meta Resources
Category
Choose a template type: marketing, utility, or authentication
Creation
Up to 250 templates for a new business, or up to 6,000 after verification
Approval
Usually takes up to 24 hours. Once approved, your template is ready to send
Create broadcast template

Types of messages allowed on WhatsApp Business:
After template approval, you’ll have access to powerful tools and can send the following message
categories (according to Meta’s classification):

Marketing Building awareness of your brand and activities among potential customers. Promotions, advertising offers, discounts, and abandoned cart reminders.
Utility (Transactional) Responding to user actions. Order status updates, appointment reminders, and delivery notifications.
Authentication User access verification. One-time passwords (OTPs) for secure login.
Service Live communication within the interaction window and the high-quality support that customers expect.

Which businesses is the service suitable for?

Banking and financial sector
Retail and E-commerce
HoReCa (Hotels, Restaurants, Cafes)
Online Education (EdTech)

📢 Marketing:
Personal credit limit offers or weekend cashback

🔔 Utility:
Transaction alerts, credit payment reminders, and card expiration notifications.

🔐 Authentication (OTP):
One-time passwords (OTP) for online banking login and internet transaction validation.

💬 Service:
Consultation on deposit terms or card blocking in case of loss via live chat with a manager.

📢 Marketing:
Seasonal sale notification with a product photo and a ‘Buy’ button. A follow-up for an abandoned cart with a discount promo code

🔔 Utility:
Automatic order status update notifications

🔐 Authentication (OTP):
Quick registration code on the website or passwordless login to your personal account.

💬 Service:
Assistance with sizing or stock availability checks. Discussing return policies directly in the chat.

📢 Marketing:
An invitation to new menu tastings or live music event announcements

🔔 Utility:
Booking confirmation for tables or hotel rooms. Reminders sent 2 hours before the visit. Sending menus in PDF format

🔐 Authentication (OTP):
Guest Wi-Fi access via phone number authentication

💬 Service:
Ordering additional in-room services via WhatsApp or clarifying banquet details in a direct chat with the administrator

📢 Marketing:
Invitations to free webinars or new course launches

🔔 Utility:
Zoom room link before the lesson starts. Notifications about homework review or schedule changes

🔐 Authentication (OTP):
First-time login code for the learning platform or password reset

💬 Service:
Chat with a mentor or support team for assistance with course materials or lecture access

Global reach and flexible pricing

We ensure worldwide delivery of your messages. Since WhatsApp (Meta) pricing is quite specific, the cost of
messaging is dynamic and depends on two key factors:

Pricing geography

Rates for Europe, Asia, and Latin America vary

Conversation categories

Marketing promotions, utility notifications, and authentication codes each
have different rates according to Meta's pricing policy

Local pricing for global markets
Ukraine
€ 0,089Marketing€ 0,025Utility€ 0,089OTP Code
Europe
€ 0,08Marketing€ 0,03Utility€ 0,03OTP Code
North America
€ 0,035Marketing€ 0,0045Utility€ 0,0045OTP Code
South America
€ 0,065Marketing€ 0,03Utility€ 0,03OTP Code
Calculate my campaign cost

Transparent Onboarding: How we will launch your
WhatsApp Business together

1 Registration

Providing business information (name, phone number, website)

2 Facebook Business Manager

Meta ID verification (as per the instructions in the documentation)

3 Phone number verification

Branded OTP delivery (voice or text) to a verified number

4 Template creation

Registration and approval of initial message templates in Meta

5 Launch

Launch messaging campaigns and communication via our platform (chat links) or API

Submit a request
Ready to go global?
Unitalk is more than just WhatsApp bulk messaging. It is your official entry point into the world of professional client communication. Get full support and a technological edge today.
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