Our latest publications
feature practical case studies, tips, and trends for business and communications. All the most interesting content from different categories in one place.
What is a Customer Journey and how to create a Customer Journey Map
Customer Journey is the story of a customer’s relationship with your brand—from the very first thought about a purchase to repeat orders.
Tone of Voice Decides: How a Smile is “Heard” Over the Phone and Why It Impacts Your Average Check
UniTalk - A single solution for managing customer communication. Have you ever wondered why a customer might chat with one manager for only 30
Construction Case Study: Total Control Over Ads and Sales
The real estate market today is a high-stakes game. The fight for a buyer’s attention is getting fiercer, customer acquisition costs are climbing
Save 30% on Your Messaging Budget: How AI is Redefining SMS Marketing
Not long ago, the standard approach in SMS marketing was simple: upload a list of 10,000 numbers and blast the same message to everyone. Today, that
The Line is Busy… and Your Customer is Buying from Your Competitor. How Voice AI Turns Peak Traffic into Profit.
Picture this: You’ve poured a serious budget into marketing. Your sales funnel is working, leads are flowing in, and then peak hour hits. A customer
Why Aren’t SMS and Viber Messages Getting Through?
Understanding Delivery Issues During Power Outages and How to Fix Them We are all operating in a digital storm right now. The energy situation in
Manager stole the client base: how to protect your business from data leaks
Imagine the following: your top manager resigns. You shake hands, they leave, and a week later you notice that your regular customers have stopped
International Infobusiness Case Study: How UniTalk Became a Unified Communication Management Center
International infobusiness grows rapidly, but with scale comes a challenge: managing customer communications becomes increasingly difficult. Calls,
Sales Scripts in Messaging: How to Build a Template Library to Sell More from Day One
Imagine this: a potential customer messages your store on Instagram at 9:00 PM. Your manager, trying to respond quickly, ignores the structure and
A Script Without Control Is Just Text
How UniTalk and Let’s Call Automate Sales Quality You’ve spent weeks building the perfect sales script. Every word is polished, objections are
How a legal services marketplace set up complex communications: a LegalTech Case Study
In the legal industry, response speed and connection stability are critical. A client seeking legal advice won't wait — they’ll simply choose another
Top 10 CRM systems for ukrainian businesses in 2026: overview and comparison
Customers are now virtually demanding hyperpersonalization: when their purchase history is remembered, the context of past conversations is retained,
