Our latest publications
feature practical case studies, tips, and trends for business and communications. All the most interesting content from different categories in one place.
How much money are you actually losing because of missed calls?
We've added an ROI calculator to the UniTalk Voice AI Agent page – a tool that calculates not abstract "time savings" but the real money slipping
AmoCRM alternatives: best CRM options for your business
We recently covered Bitrix24 alternatives, and today we're presenting the best amoCRM alternatives. If you're still using this system but planning to
AI-Powered Sales Management: Why 90% of Implementations Fail – and How to Join the Successful 10%
Artificial intelligence in sales is no longer science fiction or a luxury reserved for large corporations. Today, AI tools are available to small and
How to Write a Cold Call Script: A Step-by-Step Guide with Examples
Cold calls are not dead, they have simply become smarter. Despite the growing popularity of email marketing, messaging apps, and targeted
How a Medical Clinic Cut First Response Time from 20 to 2 Minutes: UniTalk Chat Case Study
In healthcare, every delayed response is more than an inconvenience. It is the moment a patient decides to contact a competitor instead. A
Spring is Blooming, So Is Your Kitchen: How SMS and Viber Campaigns Launch the Terrace and Food Truck Season
Spring is the time when the city comes alive. Summer patios open up, new food trucks appear in parks, and cafes roll out fresh menus. But how do you
What Is SMS Marketing and How Does It Work
You send an email: at best, 20–25% of recipients will open it. You run an ad on social media, but the algorithm won't show it to everyone, every
How the UniTalk Voice AI Agent Sped Up Order Confirmations 40 Times and Increased the Average Check by 9%
How a large cosmetics e-commerce automated routine tasks and relieved the team without expanding staff. Case study summary Niche: e-commerce
From Dreams to Reality: How Artificial Intelligence Was Born and How It Helps Businesses Today
How the idea of artificial intelligence emerged, what early scientists thought about it, and why today it is no longer sci-fi, but a practical tool
WhatsApp for Business: The Complete Guide to Using It in 2026
Customers are increasingly choosing messengers over phone calls to reach businesses. It lets them write at any time, reply at their own pace, and not
Why SMS Still Works in 2026: Numbers, Cases, and Examples
The SMS Channel Isn't Dead, It's Evolved There is a stereotype that text messages are a format from the past, long replaced by messengers and social
Lead magnets generate many requests, but no sales: what to do
Let's imagine a familiar situation. Marketing launches new lead magnets, the number of requests skyrockets, and the cost per lead (CPL) drops. In the
