Our latest publications
feature practical case studies, tips, and trends for business and communications. All the most interesting content from different categories in one place.
Spring is Blooming, So Is Your Kitchen: How SMS and Viber Campaigns Launch the Terrace and Food Truck Season
Spring is the time when the city comes alive. Summer patios open up, new food trucks appear in parks, and cafes roll out fresh menus. But how do you
What Is SMS Marketing and How Does It Work
You send an email: at best, 20–25% of recipients will open it. You run an ad on social media, but the algorithm won't show it to everyone, every
How the UniTalk Voice AI Agent Sped Up Order Confirmations 40 Times and Increased the Average Check by 9%
How a large cosmetics e-commerce automated routine tasks and relieved the team without expanding staff. Case study summary Niche: e-commerce
From Dreams to Reality: How Artificial Intelligence Was Born and How It Helps Businesses Today
How the idea of artificial intelligence emerged, what early scientists thought about it, and why today it is no longer sci-fi, but a practical tool
WhatsApp for Business: The Complete Guide to Using It in 2026
Customers are increasingly choosing messengers over phone calls to reach businesses. It lets them write at any time, reply at their own pace, and not
Why SMS Still Works in 2026: Numbers, Cases, and Examples
The SMS Channel Isn't Dead, It's Evolved There is a stereotype that text messages are a format from the past, long replaced by messengers and social
Lead magnets generate many requests, but no sales: what to do
Let's imagine a familiar situation. Marketing launches new lead magnets, the number of requests skyrockets, and the cost per lead (CPL) drops. In the
Bitrix24 Alternatives: TOP 12 alternatives for Ukrainian business
Ukrainian businesses are still using Bitrix24. There are fewer implementation requests due to security and reputational risks, but some companies
IVR, Voice robot or AI Voice Agent: How to Choose for Your Business Needs
Comparing three UniTalk solutions and showing when each is effective for your business Businesses are massively adopting call automation to save team
SEO + Call Tracking: How to Understand What Prevents a Website from Converting
In 2026, evaluating SEO effectiveness based only on traffic and rankings is methodologically flawed. A website may be growing in organic visibility,
WhatsApp, Bro: Prospects of the Global Messenger for Business in Ukraine in 2026
In most countries of the world, business communication has long moved to messengers. For millions of clients, writing to a brand in a chat is faster
What is Caller ID spoofing and how does it work
Each of us has seen an unknown number on our phone screen at least once. Sometimes it’s a delivery courier, and sometimes… it’s a scammer. But not
