Advanced analytics of sources of any type of advertising
Call tracking is a technology for collecting and analyzing the effectiveness of on-line and off-line sources of advertising traffic. Call tracking implements a “pay per call” business model by associating the number of incoming calls with the sources of your advertising.
advertising budget savings
phone calls monthly
support
ready-made integrations with various systems
Dynamic Call Tracking is a way to track the effectiveness of online advertising down to the keyword.
Each site visitor is assigned a unique phone number. When a phone call is made to this number, information about the source of the transition to the site is recorded for the caller.
Static call tracking is a way to track the effectiveness of advertising by assigning a separate phone number to each advertising channel.
Each advertising source (online and offline) is assigned a phone number. The number of calls determines the number of potential Clients brought by the advertising channel.
Call Tracking is needed for:
– analysis of the effectiveness of advertising campaigns
– advertising budget optimization
– switching to pay-per-calls with Google Adwords advertising systems
Have the ability to plan advertising investments
The quantity of numbers for dynamic call tracking is based on the site traffic per day (maximum number of simultaneous visitors).
Formula: (number of visitors per day) / 100 + 20%
A site with traffic of 1000 visitors/day needs 12 numbers.
1000/100 + 20% = 12 numbers
After launch, the number of numbers is adjusted based on the statistics on the occupancy of the numbers, which is available in the user’s personal account.
