Insights for Business
- How Unitalk helps scale communications and sales.Tips, cases, and analytics for business owners, CMOs, and heads of sales.
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What Is Remarketing: How to Win Back Customers and Grow Sales
A user visits your website, browses a product, adds something to the cart, and leaves. No purchase, no inquiry, no explanation. This is far from
What Is Direct Traffic: Where Direct Sessions Come From and How to Analyze Them
You open your GA4 report and see 35% Direct. First thought: "Great, people know us and remember us." Second thought, if you dig a little deeper: but
How Much Does One Missed Call Cost? Calculating the Losses Nobody Tracks
Imagine your manager steps away for 10 minutes. A client calls, hears the ringing, and hangs up. No big deal? Actually, that's the exact moment your
Top 12 Task Managers for Business in 2026: Review and Comparison
Setting a task sounds simple enough, until your team grows past five people or you're running several projects at once. Suddenly tasks are scattered
Why communication should be embedded into CRM business logic
In most companies today, CRM has already become the center of customer operations. Deals are managed there, statuses are tracked, conversions are
Cloud Services for Business: How to Choose the Right Model for Your Company’s Scale
Fifteen years ago, only corporations with large IT budgets could store data in the cloud — today, mid-sized businesses and even three-person startups
What Is Customer Health Score and How to Use It
Imagine: a client has been working with you for a year and a half. Pays on time, never complained, sometimes even replied to messages. And suddenly –
AmoCRM alternatives: best CRM options for your business
We recently covered Bitrix24 alternatives, and today we're presenting the best amoCRM alternatives. If you're still using this system but planning to
How to Write a Cold Call Script: A Step-by-Step Guide with Examples
Cold calls are not dead, they have simply become smarter. Despite the growing popularity of email marketing, messaging apps, and targeted
From Dreams to Reality: How Artificial Intelligence Was Born and How It Helps Businesses Today
How the idea of artificial intelligence emerged, what early scientists thought about it, and why today it is no longer sci-fi, but a practical tool
Bitrix24 Alternatives: TOP 12 alternatives for Ukrainian business
Ukrainian businesses are still using Bitrix24. There are fewer implementation requests due to security and reputational risks, but some companies
SEO + Call Tracking: How to Understand What Prevents a Website from Converting
In 2026, evaluating SEO effectiveness based only on traffic and rankings is methodologically flawed. A website may be growing in organic visibility,
