Our latest publications
feature practical case studies, tips, and trends for business and communications. All the most interesting content from different categories in one place.
Bitrix24 Alternatives: TOP 12 alternatives for Ukrainian business
Ukrainian businesses are still using Bitrix24. There are fewer implementation requests due to security and reputational risks, but some companies
IVR, Voice robot or AI Voice Agent: How to Choose for Your Business Needs
Comparing three UniTalk solutions and showing when each is effective for your business Businesses are massively adopting call automation to save team
SEO + Call Tracking: How to Understand What Prevents a Website from Converting
In 2026, evaluating SEO effectiveness based only on traffic and rankings is methodologically flawed. A website may be growing in organic visibility,
WhatsApp, Bro: Prospects of the Global Messenger for Business in Ukraine in 2026
In most countries of the world, business communication has long moved to messengers. For millions of clients, writing to a brand in a chat is faster
What is Caller ID spoofing and how does it work
Each of us has seen an unknown number on our phone screen at least once. Sometimes it’s a delivery courier, and sometimes… it’s a scammer. But not
Top 3 Sales Objections That Kill Your Deals and How to Overcome Them
"I see, let us think about it." The call ended, the manager marked the status as "postponed," and never returned to this lead again. Sounds familiar?
Multi-button and Website Chat: Setting Up Design and CTAs to Increase Conversion by 15%
Having more communication buttons on a website does not guarantee more requests. Most of the time the opposite happens. When the screen is overloaded
The Problem Isn’t the Leads: How the First 5 Minutes After a Submission Kill Up to 70% of Sales
When sales fail to hit the target, the first reaction is “bad leads.” But in most cases, the problem isn’t traffic.The problem lies in response speed
What Is Phone Number Channel Capacity, and How Does It Help You Avoid Losing Customers?
Imagine this situation: you launched a great advertising campaign. The phones should be ringing off the hook, yet the office is silent. You check the
How to Create a Viber Mailing: A Step-by-Step Guide
Viber is the most popular messenger in Eastern Europe and Southeast Asia. While it is among the top ten messaging apps globally, in Ukraine it
Efficiency Over Burnout: How to Offload Routine Tasks to a Voice AI Agent and Free Up Managers for Sales
Imagine a typical day at the contact center of a large network company. The phone never stops ringing. Your managers are qualified specialists who
UniTalk and Asteril CRM Integration: A Step-by-Step Guide to Setting Up Calls and Chats
Asteril CRM is a convenient, powerful CRM system designed to automate online sales. Asteril CRM is an opportunity to maintain a single database of
